Sending yellow letters/probate

[Ashley Guzman]

Hi everyone! I wanted to know y'alls opinion on sending yellow letters to people in probate. Mainly, what I would like to know is at what period of probate is the best target group. In other words if someones property just went into the probate phase is it a good time to send a letter or should I target properties that have filed 3 or more months ago or even longer?? I did a soft mailing with only about 25 letters to people who had filed within the last 3 months and I got five phone calls--all of whom were not close to being able to make a decision. I am going to follow up with these people but before I do my major mailings I would like to be as close as possible to my target group. Thanks in advance for your opinions and responses!!

[Rick H.]

If they were not ready to make a decision, what was it about your letter that would motivate    5 out of 25 people to call you?

Did you nurture them?

Did you follow up?

Your letters should not be an event but an ongoing connection to turn a lead into a prospect. It may be such that your campaign needs to include a series of letters, in sequence, that appears to create an ongoing relationship with your target audience.