15k Wholsale Budget

8 Replies

I have recently closed on pretty descent sized deal. I would like to increase my total marketing budget amount to 15k for the span of 3-4 months. 

I am looking for suggestions from experienced marketers and investors as to how you would market with a 15k budget over the next 3-4 months. 

Looking forward to your answers. 

Fitz, 

To better give advice, what is your current marketing strategy? Where is most of your funding and time devoted too?

Where do you feel that you're lacking and haven't diversified to?

How do you intend to utilize cold calling? I assume you will hire this out with a marketing budget like that? Where will you get your list of phone numbers?

Have you considered tv or radio advertisement?

@Fitzgerald Hall Congratulations on closing that deal!!! Keep taking action and more will come. If I had 15k budget to spend in the next 3-4 months I would spend it on building a top notch internet presence. I would hire a professional internet marketing company to do it all for me. I would start a SEO campaign (one problem here: to reap rewards from this it's going to take anywhere from six months to a year). I have been quoted $1200/month by a reputable internet marketing specialist in my area. The other option is to start a pay per click campaign. The guys here on BP that use it say they are spending between $40-$50 per day. Of course you still have to work the leads that come in from ppc. Not sure of deal rate with this sort of marketing because I don't do it but if I had 15k I would definitely do it!

Both of the aforementioned strategies wouldn't even deplete 1/2 of your budget in 3-4 months. I would spend the rest on direct mail. Just my 3 cents!

Hope this helps! Keep us posted.

Sincerely,

E. Harris

I second what @Eric H. said about optimizing your site for SEO and implementing PPC ads, but why not ramp up your direct mail? If it's working for you, try doing 4,000/month. Outsource to a live answering service if you haven't already.

Originally posted by @Fitzgerald Hall :

I have recently closed on pretty descent sized deal. I would like to increase my total marketing budget amount to 15k for the span of 3-4 months. 

I am looking for suggestions from experienced marketers and investors as to how you would market with a 15k budget over the next 3-4 months. 

Looking forward to your answers. 

If you still need some advice just let me know Fitzgerald. I'm currently in charge of a 6-figure marketing budget for a recently crowdfunded kickstarer campaign. I can try give you my blueprint.