Yellow letter campaign w/ 5000 letters

[Craig Macken]

Hey BP community, I just got my results back from my Michalel Quarles large yellow postcard.

Sent out : 8400 

Calls:        82

Response rate: 1%

Deals:       2

Profit:      $32000

Not bad investment for $3200

I am about to blast this list for a 2nd contact with yellow letters but will only hit 5000(highest equity) of the 8400. I am thinking about zip letters for my 3rd contact.

Feel free to share your response rates for yellow letters so I can know what to expect. Thanks.

[Charlie MacPherson]

What were the list's selection criteria?