Direct Mail Overrated?

Question

Is direct mail overrated? What does everybody do for marketing their business? I'd like to hear options!

Brett Snodgrass · Answer

Hi @Alexis Miranda ,

I can't speak for your area specifically, but most wholesalers I know are still using it as am I. I used to get a deal for every 1000 mail outs, but that's been around 1500 lately. The numbers still work for me so I just do a higher volume, but I also wouldn't rely on it alone. We also use craigslist, mls/HUD, a website, and some use bandit signs and driving for dollars as strategies.

Brett Snodgrass · Answer

@Jose Castillo it seems to be increasing over the months, and is about 1 out of every 2,000

Account Closed · Answer

I do laser focused personal phone calling , emails and direct mail for any targeted property I;m going after.

Steven Leigh · Answer

I wouldn't say it's overrated, but in any hot market there is always a LOT of competition for direct mail. Sellers sometimes show me huge stacks of all the yellow postcards they've received. It's a mystery why they happened to call me, but they did. Of course, I use a custom letter that is a little different than the norm, but it's still just a mystery why my letter might work with this seller but your postcard might work with that seller, etc.

That being said, any kind of marketing you can do outside of direct mail usually has the benefit of much less competition, so if you can find a niche that no one else is doing, or things like driving for dollars you may be hitting sellers that no one else is marketing to. If you're just getting started these are great things to try because they cost less and they are more targeted.

Jose Castillo · Answer

Are you mailing yellow letters or postcards? Thanks. If I'm understanding this right, you're saying you can close a deal out of every 2000 mailers? So if you're sending 2000 pieces of mail on a monthly basis you're closing a deal every month?

Alexis Miranda · Answer

Thank you both! Account Closed you have given me some ideas. I always thought there was more competition for direct mail and I see why it can be good, but I know the return is not as great.

Direct Mail Overrated?

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