Driving for dollars with no leads
Hi BP,
I need your advice.
I drove for dollars at about 15 houses per hour. I found about 600 properties. I sent postcards via gobigyellowletter.com to the 600 properties, yet I only received ONE call... and the one call was about not wanting to be sent any further mail.
Did these postcards not get sent or did I do something wrong?
Any advice?
Thank you!
Most Popular Reply
@Account Closed
From what I've read from others, there is no one-size-fits-all method to direct mail. Some people swear by postcards, some say yellow letters, and some say both. I can see how postcards look to much like junk mail advertisements and I'd just throw it away without really paying attention to it if it were me. But I'd definitely open a letter and at least read what was on it before throwing it away lol. But you're going to want to make sure your message is directed at the right crowd and is short and sweet. You're probably going to have to experiment with each campaign and keep stats on how well they work. My question to you is: Did you just find 600 houses you thought fit your criteria and send them all letters or are the properties and/or owners distressed in some way? Back taxes, foreclosure, absentee owner, probate, etc.