Direct mail campaign for primary residence???

Question

Hi BP—

Wondering if anyone has ever done a direct mail campaign for a primary residence? Would you structure your campaign any differently than a regular direct mail campaign, would your letter/postcards be worded differently, etc?

Thanks for the help!

Chinmay J. · Answer

Aaron L. - If my intention is to live in the house, and I am a real estate investor, the last thing I want to do is convey that to the seller. I want to come across as an investor who is in it for money, so I will get the best price. The moment you tell someone that you have a vested emotional interest in the negotiation, you lose your strategic position.

I would not change a thing.. Once I close on the property, what I do is up to me.

Nick C. · Answer

Although I agree with Aaron, you will probably get more responses going the personal route, and have more options. If this is a house you plan on living in for a long time it might be worth it to pay a little more. If you're just living in it to flip it in 6 months, maybe stick with the investor route.

Julia W. · Answer

Hi @Aaron L., how did this work out for you and which approach did you take? I'm considering the same thing.

Aaron L. · Answer

@Chinmay J. I hear what you're saying about possibly losing negotiating power. Thanks for taking the time to reply!

Aaron L. · Answer

@Nick Colamarino thanks for the comment. I hear what you're saying and was thinking along similar lines..even thought of including a family photo which is not something I would do for a regular campaign.

Nick C. · Answer

Yes I would word it very differently. Especially because you can pay more for your primary residence than you could for an investment property. I would include why you want to live in whatever neighborhood it is, include any significant others, pets, children, etc. Whoever you're planning on mailing to is probably getting the "we buy cash", "do you need help" letters, do something to differentiate yourself from these letters. In fact I would say very frankly that you are not an investor, you're just looking for a nice house to live in.

Direct mail campaign for primary residence???

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