Direct Mail- What script do you use when talking to sellers?

Question

Jonathan S. · Answer

Take your script and throw it out the window. Make a list of items you'd like to learn about the seller and the their property and just have a conversation with them. You need to be a human first and foremost and be conversational with them about their questions, comments, concerns and situations. Sprinkle in your questions you want to learn about and listen. No two calls are the same.

Ray Lai · Answer

Hey @Mason English

Outsourcing a crucial part of your funnel before you've run it yourself is a big nono not just in our business but in any business. You need to understand the process or how do you evaluate whether the person you outsourced is doing a good job or not?

The most important thing is to listen to what the seller really wants. Sellers LIE! *Gasp* They often say they want top dollar but you need to develop your conversational skills to *really listen* to what they want. Do they want people traipsing through their houses through open houses? Do they want to spend the time and money to rehab their homes into top notch conditions to get top dollar? Do they want to sell quickly for cash or do they have the resources to wait it out and to fix up the home? People almost always 'lie' and say they want top dollar but not many are willing to do all the necessary work to bring a home to its ARV. End of the day though, you need to find out some key pieces of information like what they will sell for after providing them with some value-added information and help them solve their problem.

Why are they selling? That's a key question you need to figure out. How quickly do they need the money? Do you have a real estate license? That helps by offering more options. Being 'just' a wholesaler means you only have a hammer in your toolkit. When someone responds to your campaign and they have a house in excellent condition and are willing to wait to get top dollar, what do you do then? Hint: if you don't have your license partner with a friend that does have one and at least refer them to a realtor to get a kickback (if it's legal in your area).

End of the day, if you are ethical you are really trying to help people solve their real estate problems. We are in the people business, some people think we are in the 'housing' business.

Roland Paicely · Answer

Focus more on a 'conversation' with the seller.  Very important to find out why they are selling.  That can give you an idea of their motivation.

Initially, do everything yourself.  You want to know the ins and outs of the business.  As you progress, put more systems in place.  Or perhaps a V.A..........good luck

Kurt McDowell · Answer

Write down a conversational script that compels the seller to answer your questions.  Like, "Is Now a Good time to talk", or "Why don't you list the property with an agent?"  Make sure the script has lines to get all your questions answered concerning repairs, leins, etc.  Use a Call Center or Voicemail Service to answer the incoming calls, you could "waterfall" the incoming calls to your personal cell but the risk is not having the script in front of you ready to go.

Direct Mail- What script do you use when talking to sellers?

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