[Wholesaling] How do you know whats the ARF?

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Do you mean the ARV? One simple way is to go on Zillow and find comps of properties that are the same, 3bed 2 bath, or square footage, and close to the same age and condition. You want 3 or 4 comparable properties, that have recently sold in the same area. That will give you a baseline for your ARV. I think there is a page somewhere here on BP the gives you all this info...I'd search for that and it will give you a lot more info.