Did I do something wrong?

Question

I started my Yellow letter campaign using absentee owners & equity above 50%. I have received lots of calls, but no deals yet.

I’m also using an alternative phone number on my letters to avoid using my personal number.

Anyways, a local very well respected & successful agent texts me PERSONALLY on my actual cell phone at 5:47am:

“Alex

Your sending these letters to listed properties. This is my listing. It’s on mls.

You can’t do this. There must be a disclaimer if it’s listed.

This is the second one of my sellers have shown me this. “

For full disclosure I am NOT an agent, but my wife is an agent. Also, my letters do NOT reference  my  wife or her services at all! I am not soliciting listings, but seeking potential purchases for BRRRRs.

Is there something I’m doing wrong by sending out marketing yellow letters? Am I practicing within the scopes of MY rights?

Thanks!!

Wayne Brooks · Answer

Yes, you’re fine.  Only an agent soliciting for listings needs to put the “please disregard if your property is already listed by another agent” disclaimer.  It is an owner’s obligation to the listing agent in the event such an owner wants to make a deal.

Jerryll Noorden · Answer

All,

many marketing companies will sell you the idea that PPC or facebook ads targets motivated sellers.

It is a damn lie.

By definition if you are forcing your ad in front of someone WITHOUT that someone specifically looking for you, you are HOPING they are motivated. That is NOT targeting motivated sellers. EVERY SINGLE marketing company that makes this claim is dishonest, or simply incompetent. FACT. Either way you need to stay away from them.

You are simply paying money to increase your luck!

There is ONLY ONE motivated lead. That is the lead that did effort to find YOU!

Let me ask you this. How many of you click on paid ads in adwords in your personal searches on Google? If you don't, why would you think others do? Am I saying NO ONE clicks on ads? Nope. I am saying I don't and the 35 other people I asked, also didn't!

Am I saying ads don't work? Nope. Not at all what I am saying. I am just saying that if you want better quality & quantity leads, Go SEO!

We get these constantly!!

Alex Palma · Answer

@Alex Palma

Any other thoughts from this great community!

Alex Palma · Answer

@Wayne Brooks

Thank you very much. I figured as much that this was more of “scare”.

I did reach out to by phone call and text message with no response asking for some references to my wrong doing so I can play “nice in the sandbox”. I’m still waiting for a response for my own education. I’m in a small community & I want to play by the rules.