Direct Mail Campaign

10 Replies

Hi all,

Been off this forum for a little, but been busy closing on a headache of a first deal. Took around 5 months all said and done, but I got it!

Eager to get another one under my belt, I was wondering if anyone has good suggestions for direct mail marketing companies/websites? I am local to Albany, NY. Not sure if there are local ones that anyone would recommend. Looking to start a good campaign to start bringing in more leads!

Thanks everyone! Look forward to the responses :)

Originally posted by @Brendan Chetuck :

Hi all,

Been off this forum for a little, but been busy closing on a headache of a first deal. Took around 5 months all said and done, but I got it!

Eager to get another one under my belt, I was wondering if anyone has good suggestions for direct mail marketing companies/websites? I am local to Albany, NY. Not sure if there are local ones that anyone would recommend. Looking to start a good campaign to start bringing in more leads! Thanks everyone! Look forward to the responses :)

 That's an ongoing discussion at

https://www.biggerpockets.com/...

Make sure you ask if it's better than PPC and SEO ;-)

Listen up.

This is how you make money.

No matter what you do... DMM SEO, door knocking...

Most of you newbies.. (I honeslty think it is all of you newbies) are winging it. (Not your fault. you have plenty of people here that try to convince you DMM is the way to go... and who are you going to listen to? Of course people that seem to be making money right?) But seriously dudes and dudettes, you all need to STOP being sheep and start thinking on your own! Whether it is your fault their fault the dogs fault, by the end of the day YOU lost your money! You are miserable and struggling and YOU will never get to enjoys the pleasures of eating crablegs for breakfast, simply because you can!

THINK!

Before you run out and spend $3K because some bozo on here told you that DMM, CC, D4$ or etc. etc. works...

find out the Cost/deal.

ONLY after you have a very accurate number on the cost per deal, multiply this number by 1.7% - 2%. This what we engineers and scientists call a factor of safety. That is the amount of money you will spend to make one deal. NOT by luck, but by a calculated system.

NOTE: this doesn't mean you WILL get money in the end. You still need to have the smarts to actually close on the deal and follow it through till the end. But those with the smarts to close the deal, that is what it costs to get one deal.

Now suddenly, your chances of success have increased to 80%+

You know "exactly" how much it will cost you to get a deal. If the cost/deal is $3K for DMM, and you are hell bend on DMM, and you are  going to spend $2K on it a month. FORGET IT! You will NEVER get a deal and every month you will be throwing away $2K.

Now, newbies,  by a raise of hands, how many of you have been winging it?

How many of you just dove in and randomly selected a budget "because this is the money I can afford"?

You friggin do NOT, I repeat DO NOT invest an amount of money simply because this is the amount you have.

That is friggin ludicrous. Come now.

If you need $5K to make a deal and you have only $2K... get a job, make money safe up to your cost/deal.

If you want to know how to find your cost/deal the right way, just let me know.

Originally posted by @Jerryll Noorden :

Listen up.

This is how you make money.

No matter what you do... DMM SEO, door knocking...

Most of you newbies.. (I honeslty think it is all of you newbies) are winging it. (Not your fault. you have plenty of people here that try to convince you DMM is the way to go... and who are you going to listen to? Of course people that seem to be making money right?) But seriously dudes and dudettes, you all need to STOP being sheep and start thinking on your own! Whether it is your fault their fault the dogs fault, by the end of the day YOU lost your money! You are miserable and struggling and YOU will never get to enjoys the pleasures of eating crablegs for breakfast, simply because you can!

THINK!

Before you run out and spend $3K because some bozo on here told you that DMM, CC, D4$ or etc. etc. works...

find out the Cost/deal.

ONLY after you have a very accurate number on the cost per deal, multiply this number by 1.7% - 2%. This what we engineers and scientists call a factor of safety. That is the amount of money you will spend to make one deal. NOT by luck, but by a calculated system.

NOTE: this doesn't mean you WILL get money in the end. You still need to have the smarts to actually close on the deal and follow it through till the end. But those with the smarts to close the deal, that is what it costs to get one deal.

Now suddenly, your chances of success have increased to 80%+

You know "exactly" how much it will cost you to get a deal. If the cost/deal is $3K for DMM, and you are hell bend on DMM, and you are  going to spend $2K on it a month. FORGET IT! You will NEVER get a deal and every month you will be throwing away $2K.

Now, newbies,  by a raise of hands, how many of you have been winging it?

How many of you just dove in and randomly selected a budget "because this is the money I can afford"?

You friggin do NOT, I repeat DO NOT invest an amount of money simply because this is the amount you have.

That is friggin ludicrous. Come now.

If you need $5K to make a deal and you have only $2K... get a job, make money safe up to your cost/deal.

If you want to know how to find your cost/deal the right way, just let me know.

That wasn't clear enough. So, is it better to Direct Mail or is it better to do SEO or PPC. Which is better and why?

 

Originally posted by @Mike M. :
Originally posted by @Jerryll Noorden:

Listen up.

This is how you make money.

No matter what you do... DMM SEO, door knocking...

Most of you newbies.. (I honeslty think it is all of you newbies) are winging it. (Not your fault. you have plenty of people here that try to convince you DMM is the way to go... and who are you going to listen to? Of course people that seem to be making money right?) But seriously dudes and dudettes, you all need to STOP being sheep and start thinking on your own! Whether it is your fault their fault the dogs fault, by the end of the day YOU lost your money! You are miserable and struggling and YOU will never get to enjoys the pleasures of eating crablegs for breakfast, simply because you can!

THINK!

Before you run out and spend $3K because some bozo on here told you that DMM, CC, D4$ or etc. etc. works...

find out the Cost/deal.

ONLY after you have a very accurate number on the cost per deal, multiply this number by 1.7% - 2%. This what we engineers and scientists call a factor of safety. That is the amount of money you will spend to make one deal. NOT by luck, but by a calculated system.

NOTE: this doesn't mean you WILL get money in the end. You still need to have the smarts to actually close on the deal and follow it through till the end. But those with the smarts to close the deal, that is what it costs to get one deal.

Now suddenly, your chances of success have increased to 80%+

You know "exactly" how much it will cost you to get a deal. If the cost/deal is $3K for DMM, and you are hell bend on DMM, and you are  going to spend $2K on it a month. FORGET IT! You will NEVER get a deal and every month you will be throwing away $2K.

Now, newbies,  by a raise of hands, how many of you have been winging it?

How many of you just dove in and randomly selected a budget "because this is the money I can afford"?

You friggin do NOT, I repeat DO NOT invest an amount of money simply because this is the amount you have.

That is friggin ludicrous. Come now.

If you need $5K to make a deal and you have only $2K... get a job, make money safe up to your cost/deal.

If you want to know how to find your cost/deal the right way, just let me know.

That wasn't clear enough. So, is it better to Direct Mail or is it better to do SEO or PPC. Which is better and why?

 

 The previous post was an attempt to stay neutral. No matter which one you choose, .. do not wing it.

SEO is ABSOLUTELY the best method to get leads,. there is absofrigginlutely no arguing here and it is not a matter of opinion.

NOW.. that said... how realistic is it for anyone/everyone/someone.. THAT is the question.

There can only be 1 #1 ranking website. So if you do SEO you better  be good at it. (BUT this has nothing to do with SEO being #1 or not.. it is, no matter if you suck at it or not).

Second. DMM will give faster results... IF you get a deal from it. SEO takes time.

I personally believe that DMM should NOT be attempted if you are starting investing.

PPC/Facebook ads is in ANY and every way better than DMM in my opinion.

Figure out the cost/deal of PPC and include the cost of hiring an expert and I can almost guarantee you will make money (if you  again calculate the cost/deal right and you do target the right audience.

I receive over 10 calls on average a day since I started marketing for my SEO business from investors that tell me that they lost all their money doing DMM.

Agian, those that succeed doing DMM.. good for you. You are the exception.

DMM simply sucks, is inefficient, with a 2%open rate. And of the 2% open rate  most of the people that open the mailer yell at you. and you have to also buy the list, get 20% send back  to you due to deliverable address, then you have to skip tracing and resend mailers... seriously..... 

No. DMM sucks!

But yes.. you can succeed with DMM (although it sucks) if you calculate the cost/deal and get enough money to attempt it. Remember you have to account for returned mailers also.

@Brendan Chetuck I’ve done some direct mail in a few different markets and will actually be living in Albany soon. Happy to connect and discuss my experience/results. What type of deals are you looking for?

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