Ringless voicemails or Text message?

Question

If you had to choose one in order to contact sellers leads what will it be?

Barry Pekin · Answer

@Jonathan Rivera,

You need to stand out in a crowd.  Will sending a random text message do that?  Will sending a random voicemail do that?

It takes generally at least 5 touches to really make an impact on a potential lead.  You can do texts, RVMs, direct mail, phone calls, door hangers, etc., etc., etc.  Design a campaign where you are going to stand out in a crowd.  DON'T do what everyone else is doing.

Account Closed · Answer

Yeah, I had one broker actually call and pretend that I'd agreed to bring an "executor's deed" to my hearing for my mother's probate (they get the court filings, which are public), and say that I need to be sure to have it in hand at the hearing, and some other garbage basically presenting herself as a legal expert - I reported her to the state bar as someone practicing law without a license and reported her to the state realtor's board, too.

There are serious consequences for people using predatory techniques to prey on people who are grieving or aren't savvy about real estate deals or who are uneducated or seniors, etc.  People need to be really careful about how they go about getting good real estate deals.

CJ M. · Answer

@Sue K.

I'm sorry to hear about what you went through after your mother's passing.

And I'll add, it's not just about the DNC list. You cannot legally call someone's wireless number with mass texting and/or ringless robocalls unless they've "opted in."

Kase Knochenhauer · Answer

@Jonathan Rivera - I recommend using both in series to increase conversion and conversation rate.There's not really a reason to only use one.

Matt Mulvihill · Answer

@CJ M. Cool, I was just curious but that makes a lot of sense to me!

CJ M. · Answer

@Jonathan Rivera

Neither, or you'll be fined to the point you won't be able to invest in real estate (assuming you're talking about robocalls and mass texting).

Steve Bracero · Answer

@Jonathan Rivera

I'd call them and use direct mail

Jonathan Greene · Answer

In what context? For sellers you have never contacted before, from numbers off a purchased or built list. If you are asking as a first marketing piece, neither. They are getting so much of that right now and it's a very impersonal first step. Your direct mail pieces should be the things you are banking on to get them to call you so you aren't chasing people who are running away from you and everyone else who is leaving messages and texting them 100x a day. Mass texting is about to get undercut in the on-market real estate industry. It's like throwing stones into an ocean. Instead, cast a net and wait for them to come to you using a system that will encourage them to do that.

Account Closed · Answer

This.  I report all the unsolicited calls or mail I receive, because I'm on the do not call lists.

My mother recently died, and I received phone calls and mail from investors and realtors trying to get me to give them a deal on any real estate she might have owned.  I reported them all.  This is predatory and illegal.

So, take the time to make sure people aren't on do not call lists.  Some people may welcome your communications, but others, like me, could make your life difficult by reporting you.

Steve Williams · Answer

This is sound advice. I’m part of a local school board campaign, and we have been using texting to reach the local audience because of the past success our team experienced with it (we have had success in real estate and the automotive industry using texting). Now, we have begun to incorporate ringless voice drops for an A-B test. Whether the response is better or worse than texting, it seems optimal to utilize both channels of communication. Also, we are using my ringless voicemail which has been great, but I’m wondering if anyone here who knows the ropes of the ringless marketing industry can recommend me the best ringless company for long term use (looking for good customer service and good prices for small use - less that 100k messages per month)

Ringless voicemails or Text message?

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