"Wholesaling" on business cards/website?

Question

Do you market yourself as a "wholesaler" or as an "investor"?  I imagine that if you hand a business card to a seller that says "real estate wholesaler" than they may become confused or simply not take you as seriously as a cash buyer.  Does anyone have different business cards to hand out to sellers and buyers?  What do you guys think?

Ned Carey · Answer

Ibrahim S, so true, I would add that many new investors may not know what a "wholesaler' is.

I decided to strike our the word New.  Even many experienced investors do not know the term.  Of course creative investors of the type that read here certainly do. However there are a lot of "Mom & Pop" investors who buy on the MLS and never go to investor meetings, read forums like this etc.

- Ned

Shawn Thom · Answer

Some people have a seller facing website and a buyer facing website.  That way you can customize them based on that.

Ibrahim Hughes · Answer

My card is aimed strictly at sellers although I pass them out to everyone including other investors, RE Lawyers etc.

It has my name and no title. But my tag line says that I buy houses so they know exactly what I do. No company name (on the front) but it's obvious from the email address and website on the front of the card.

My company name is on the back along with basic info as to who we are, date founded, business affiliations etc.

I don't know one seller who knows what a 'wholesaler' is.

Michael B. · Answer

I'd be careful about marketing yourself as a 'Wholesaler' to the general population. To a lot of people a wholesaler is the guy who sets up a table at flea markets with steak knife sets, exercise videos,  and ratcheting screwdrivers.

Ibrahim Hughes · Answer

fyi - For buyers I would use the same card I use for lawyers, realtors, private investors etc. This card would hold a more prominent position for my company name and title. But my card for sellers is simple, less sophisticated and straight to the point.

Sean Brennan · Answer

Thanks Ibrahim S & Ned Carey

lol Michael B.

I was just thinking that having "wholesaler/wholesaling" on a website or card might be helpful when networking with buyers but I am leaning towards not doing it.

Anybody have any other thoughts?

Ibrahim Hughes · Answer

lol Too funny Michael!

Ned Carey · Answer

Sean,

It depends on who the card is for.  I have never bothered but I think it is worth having more than one card to have different messages for different people.  You could have different cards for sellers, buyers, tenants, and partners. Cards are cheap.

However the card I do use have just my company name and my name and no title.  - Ned

"Wholesaling" on business cards/website?

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