could twice per month mailings from different personas be effecti

[Sean Dezoysa]

I've read on here the PRs of a probate estate will ignore the letters until interested and ready to sell, and then likely call the first letter they get.

If true I would think running two campaigns in parallel, to hit the owners twice per month, would be near doubly effective.

Anyone else think along these lines? I'm curious what your results were and what you think of running multiple personas at once. By personas I mean a certain campaign style that is unique enough not to identify with the other campaign also being run.