What would be a healthy marketing budget?

Question

As I am nearing pulling the trigger on my first direct mail marketing campaign, I am spending the rest of this week absorbing as much knowledge from blogs/forum threads on the subject before I build my list and send out the first batch. My goal right now is to just land that first deal as soon as possible.

I know this is a hard question to answer because there are so many factors that affect a person's ability to close (such as negotiation skills) but, generally speaking, what monthly dollar amount would you say makes a healthy marketing budget with the goal of at least 1 wholesale deal per month?

Rick Jones · Answer

@Michael Quarles

Is that a special deal?  I have used your company several times now and I would think that volume of sent media would cost closer to ~$6k

Also can you please explain the "2 drops"?

Thanks

Rick

Michael Quarles · Answer

@Rick Jones

Those are normal prices. Its a four month campaign which actually costs less 3900.00.

The 2 drops mean 2 drops of 700 pieces.

Michael Quarles · Answer

Omid Alipoor

stick to 1000 a month for 4 months. that will buy you the following

• 1400 addresses
• 1400 Small 2 color Text Post Cards
• 1400 Yellow Letters 2 drops in colored envelope
• 1400 Large 1 color Text Post Cards
• 1400 Professional letters 2 drops

Mark Brogan · Answer

it does not need to be healthy just keep mailing them over and over

good luck to you

Omid A. · Answer

I forgot to mention, this budget would be used solely on direct mail.