Handwritten or typed-print Yellow Letters? Does it really make a differnce? Experience in success with either?

Question

Just wanted a take on the experiences of any who have had success with yellow letters that were handwritten versus typed-print and if it really does matter.

I want to seem personal and show personal interest in the seller so I am assuming handwritten may help in that regard, but my handwriting sucks!

Any suggestions or experiences will be appreciated.

Thanks BP fam!

Ryan Billingsley · Answer

Account Closed for our direct mail campaign.  He uses a printed font that resembles a hand written style.  It looks real and people comment on receiving a hand written letters.

The most important part is definitely the message.  You want the seller to call you so you can begin analyzing the property and working the deal.

I would 'not' put your website on the letter.  This will only create problems by directing them to the internet where they can find your site and many others just like it.  The lead that would of been exclusively yours is now a feeding frenzy for all your competition.  The entire point of direct mail is to have exclusive communication between you and the seller so you can build rapport and find a win/win to close the deal.

Use your website to create a completely separate stream of leads.

Antonio Coleman · Answer

Account Closed I will say the message is more important them whether or not it's handwritten or not. Have a strong call to action to get people over to your website and watch the leads start to add up.

Account Closed · Answer

@Ryan Billingsley

Thanks and that is what I was thinking about as well, but I don't have a website right now anyway. I want to be more personal with the seller and get to know this business and processes from the ground up before I get to "big for my bridges" since I just starting out.

I will be looking at what Jerry has to offer today!

Thanks again

Account Closed · Answer

Thanks alot @Antonio Coleman I will definitely make sure to have a strong "call to action" I appreciate the advice!

Thanks @Rene Martinez I am going to look at both of the sites you mentioned, thanks for sharing your experience and offering advice!

Sean McNamara · Answer

I have yet to do my own handwriting in the letters but yellowletters.com and other similar sites do a pretty good job having fonts that end up passing as handwriting to a lot of people. I have people tell me "Wow you have the neatest handwriting I have ever seen", and its a simple font that saves tons of time and allows you to do form letters. At the same time not everyone is that naive, and I have people call and immediately say "Ya i got your form letter and I'm sure you sent these to everyone but I was wondering what your offer was."

I have received handwritten letters before however they were not address specific and you could tell they were simply photocopied and dropped on every door on my block. I doubt the response rate increase will justify the time needed to handwrite all those letters. For a personal touch some people will include a photo of themselves, their family, dogs etc.

Hope this helps!

Handwritten or typed-print Yellow Letters? Does it really make a differnce? Experience in success with either?

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