How did YOU find your private lenders?

I know there are a thousand ways to find lenders, but how did YOU find your private money lenders. I just read a post on an interesting way someone used and thought it was a great idea. He sends fliers offering a free diner & a money making seminar. He did it 6 times and from word of mouth received 12 total qualified lenders out of it. Thats a great return if you ask me. So, are your lenders just simply your family/friends? or did you have a more creative way of reaching people?