How to build Real Estate landing page

I have  worked on building my real estate team and strategies for finding off market properties. Now I'd like to build myself a landing page using squarespace. I am looking for advice from other investors who have created landing pages to attract off market deals. What have you included on your pages that you have found success with. 

Other than a contact now button I am not sure what else to include to entice or otherwise get a homeowner to connect with me.

Thoughts...??

Thank you!