Investor carrot website - market Facebook or google Adwords?

Question

Im an considering signing up with Investor Carrot website.  What can I expect on marketing site through facebook or google adwords.  My ad spend budget is between 1k-2k per month.  What is avg cost per lead on facebook vs google?

Jonathan M. · Answer

@Trevor Mauch Nevermind Trevor, i believe i found it on the investorcarrot blog! Thank you for all the content you guys put out!

Jonathan M. · Answer

Hey @Trevor Mauch! loved the insight you gave on this feed. Do you mind sending me that podcast link so i can get a little educated around PPC and what a typical marketing budget should look like (based on the math).

Thank you!

- Jonathan

Trevor Mauch · Answer

@Art Nava Great question man!

Really it depends on the type of lead you're going after... and the specific area you're targeting.

Facebook is very effective at generating buyer leads pretty efficiently and easily while it takes more strategy and patience to dial in campaigns to consistently turn out high quality sellers at or under a good target lead cost for your area. But with that said... thousands of leads per month come through our system from Facebook ads. The path we've seen as the most consistent and predictable no matter the city is...

1. Start with Google PPC / Bing PPC and a realistic PPC budget based on solid math (the math is the thing that'll set you free or kill a PPC campaign. Too many people pull marketing budgets out of thin air and pick a number they feel comfortable with... which immediately puts them at a disadvantage vs. using math to find out what budget and max cost per lead will lead to mathematical success. I did a podcast on this recently where I break down the most important metrics in PPC and how to determine a proper PPC budget that'll make sure you're working with the math vs. having emotion lead your marketing budget. $1k-$2k/mo in your market if you're managing the PPC campaign yourself and it's dialed in and sending to a high converting site like Carrot could be plenty, or it may be putting you at a disadvantage (according to the math). DM me and I'll send you a link to that podcast episode that'll help you nail the PPC math so you know you're starting with a budget that'll help lead to success.

2. Facebook is usually not the first place we start for sellers... but we do always setup retargeting campaigns on FB for our Google and Bing PPC campaigns. That way you can fetch back those visitors who went to your site and build credibility with your ads over the coming weeks and months. We find a very high ROI over the long-term with properly setup retargeting campaigns (most peoples ads aren't dialed in well to convert and build credibility). 3. SEO: While we're building those... we set the SEO foundation and get a plan in place to grow your rankings over the next 6-12 months. SEO is a long-term momentum building play.

The big key is really your strategy and having the resources, team, and training there with you on the journey to look over your shoulder to make sure your strategy is sound and you have things dialed in.

Reach out anytime man! We're here for you and can walk you down that path. We've got you :-)

Harris L. · Answer

I'm deeply involved in Google(95%) and Facebook ads(5%)... I doubt when you run your own ads you will get similar numbers to what others are getting.. since there's so many variables involved... 2 main ones are

1) every geographical location has it's own set of competition people willing to pay more or less to get the leads

2) skill level of the person running the ads is another big factor...

I run Google ads for 30-40 different insurance agents of the same captive insurance company using the same keywords and ads the only difference is their location and I have cost per lead all over the place.. and every few months we'll see sudden spikes and sudden drops in my cost per lead in each location... it's the nature of the beast so to speak.

I think setting a budget and having it managed by someone who is familiar with your industry is a good start.. the main goal will be to keep on improving your numbers every month.. up to a point you are comfortable with your cost per lead.. sometimes no matter how good your guy is you still won't reach your cost per lead goal at which point you'll have to decide if it's worth continuing or not.

good luck...