How to generate motivated seller leads?

Question

Hello everyone. I'm Matt. I'm new here and had a quick question. How do you generate motivated seller leads? I really appreciate the help. Thanks in advance.

Matt

Lucas Machado · Answer

@Matt Cramer You're best option for generating motivated seller leads in opening a conversion optimized website and working diligently, on SEO, Google Adwords, Facebook, Bing, Yahoo, etc. lead generation. I haven't dabbled much in the Facebook game, but SEO/Google Adwords leads are off the charts. Direct-mail and bandit signs aren't in the same stratosphere.

For right now, you need to really focus on these topics as you are selecting your website: (1) https; (2) mobile compatibility; (3) site speed. Obviously, keywords still play a role, but that's the easy part anyone can handle. Other concerns to watch out for is duplicative content and black-hat promises. Though, in all honesty, a lot of my competitors have done quite well utilizing black-hat. Hopefully, Google catches up with them.

You have old stalwarts like direct-mail. For the most part, the tried and true direct market methods are still profitable - but you need to accept the fact that you have to go through 5 non-motivated to get to 1 motivated. Probate/estate, back-taxes, out-of-state owners all get the job done. There is lots of competition - but hey, there's competition in everything. The one word of caution I'd offer - pay very close attention to your last sale dates and low equity leads. I've seen people talk about pre-foreclosures - but I just don't see deals happening there. In fact, I'd go as far as to stay I don't spend money marketing to any property that has had any kind of substantial purchase/sale post-2004.  I can spend money better other places.

Bandit signs - that's OK. You could be entering illegal territory with you municpality - so you probably need to set up a series of Google voice-numbers.

Cold calling is legit - but time consuming and you need a hyper focused list. I'm just delving into this now - and I can tell you the cold calling leads are hard to generate - BUT - they are good leads if you targeted the cold calls right. If you're just cold calling without proper targeting, I'd imagine that's an exercise in futility unless you are doing so on a mass scale with cheap labor.

J Scott · Answer

Some ideas to start:

- Bandit signs
- Direct mail
- Cold calling
- Knocking on doors
- Internet marketing
- Fliers
- Seminars