Personal note on the back of your business card
My business cards are pretty simple. They have my name, number, and email address on the front, and white blank space on the back. It suddenly occurred to me that people I hand them out to, might not always remember who the heck I am or why they have my business card (used to happen to me all the time before I started writing a quick note on the back).
I want to start prefilling the back of some of my cards, so as to help the receiver remember why they have my card. "Real estate investor in Valdosta, GA" is going to go on the back of ones I hand out to other Real Estate Professionals, but what about the homeowners I reach out to, interested in purchasing their HOMES (not houses, HOMES). What could I possibly put there, so as not to sound intimidating, or have their minds default to "this big bad Investor is only here to steal my home"?
I'd appreciate any all suggestions, even for the ones I hand out to other professionals.
Thank you!
Allan
Most Popular Reply
Give them a reason to hold onto it. My friend, who is a criminal lawyer, has something on the back of his card which says what to do during a traffic stop. It says stuff like "Say this aloud 'I do not consent to a search of this vehicle. I refuse to answer any questions without an attorney present". His clients keep it in the car right next to the insurance and registration.
I don't know what the equivalent is for real estate ("I pay cash for referrals" or "call for free estimate on how much your house is worth"), but give them a reason to hold onto your card.