How to Lead Generate for Million-Dollar Buyers?

Question

I have a high profile listing and I need to figure out a way to touch a couple of buyers who would be interested in spending 1.6 million for a home.... Any ideas?

Joel Owens · Answer

"and the home is a steal for the right buyer."

No if it's priced right it's a steal for most buyers.

The fact the you mention THE RIGHT buyer indicates it is overpriced and the seller is wanting you to find THE ONE buyer who will pay top market for it.

So it is either a steal or it is not.

Usually that market is slow moving as those are move up homes and many buyers are underwater in their current homes.

Research in your area WHAT IS SELLING.I focus on what buyer are wanting to buy in the marketplace and NOT what sellers are wanting to sell.

Your MLS will have data on what product type is moving.Expensive homes have a bunch of outlay in marketing costs so the listing should not be taken lightly.

Some friends that have been selling upper end homes for years provide basic marketing and anything additional make the seller pay for it and keep the receipts.Then when it sells they credit the seller off of their commission.This way if the seller wants to take off the market early or change brokers/agents and not give you the average marketing time to sell it they are out the money and not you.

It makes the seller think long and hard about correct pricing when it is THEIR money on the line.

Curt Davis · Answer

William,  No disrespect but if you dont know how to find or market to buyers with that type of net worth then maybe it was too big of a listing for you?

On the other hand, talk with your broker for ideas or contact other agents in your area for advice.  If the home is priced right for the market, the buyers will appear.

Curt Davis · Answer

Alex, come on now, no hatin for being honest!!!  I just call it as I see it unless I get more information, I can only speculate with whats posted.

Jason S. · Answer

Every area has its own set of buyers. Is this home a small buy in a much more expensive area? Is this home the same price as a dozen other homes? Is this the most expensive home in the area? Is it a condo in the City? Is it in a gated community? Is it in a neighborhood on the lake?

As I am certain you know, there are many factors involved and I would have to believe that a market strategy would be relative to the particular place in the market where the home fits.  I identifying that niche may help others on this forum help you in creative ways to reach that niche.

Alex Craig · Answer

Curt, your response reminds me of one of the "Thank You Notes" written by Jimmy Fallon.

"Thank you, the expression "With all due respect", for reminding me that somebody is going to tell me something with absolutely zero respect"

William R. · Answer

its ooc, Rob

Rob Gillespie · Answer

William,

Is it owner oc, or an investment?

William R. · Answer

Great advice Thank you Joel

William R. · Answer

I appreciate your response Curt...

Marketing or Finding higher end buyers isn't an issue... I'm fishing for other peoples approaches to see if I can improve or add anything... and the home is a steal for the right buyer...

I posted on this forum because I wanted to talk to some other agents outside of my area... :)

How to Lead Generate for Million-Dollar Buyers?

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