Real estate investing: Marketing

Your approach to marketing should be a lot like your approach to wholesaling itself - you have to cut through the noise and get creative.  The first thing you need to do, however, is lay the foundation.  Make sure you have a website, start branding yourself.  Put all the tools in place that you'll need (a good email marketing platform that allows you to automate, a solid and sleek lead generation flow, a concerted SEO strategy, etc).  A lot of people will just go out and start buying ads, but if the systems aren't in place first, a lot of leads (and money!) will fall through.