How do you plan an effective marketing and plan for Wholesaling?

Question

How would you go about an effective 5 year marketing and promotion plan?

Greg Dickerson · Answer

5 years is not realistic in marketing as things change too fast Marketing should be daily, weekly, monthly and yearly at the most. You need to track all the KPIs and adjust accordingly.

The best way nto go about this is figure out which method works best and double down on that strategy and keep repeating as long as it works.

The most important factors are consistency and follow up.

Will Barnard · Answer

You did not specify what you would be marketing for. For cash buyers or for motivated home sellers. Either way, your budget, skill sets, desires, abilities, contacts, team members all play a role in which method or avenue you take. Your local market and your target properties will also factor in as to which marketing will be best for you.

That said, I would have to agree with Jerryll above, it is good AND necessary to have both short term AND long term plans. Which plan is best is likely determined by you based on your skills and such.

Lien Vuong · Answer

I think it's better if you plan for a 12 - 24 month plan. That's a realistic timeline for people to express their interest in wanting to sell their property. No truer words are what @Greg Dickerson said about the follow up. Creating an infrastructure where you can intake all the info when you get the leads to you and follow up follow up follow up. Things dont always 'pop' right away but they will over time and they become familiar with you.

Jerryll Noorden · Answer

Dude!! Don't listen to them!!Listen to me carefully!

Marketing is about people. Psychology.

People have been around for  what... about 10 years? That is a long long time. What the heck are they talking about "things change fast". Humans have not changed in all these 10 years they have been on this planet!

You need to strategically apply  both longterm and short term marketing strategies. Anyone that tells you that a longterm marketing plan is wrong seriously needs to stop investing and go chop coconuts or something.

EVERYONE obsesses about technology, the latest gadget, the latest facebook ad trick.. it is BULLPOOP!!

Marketing is about the human Psyche!

I have bought a house for 11K, while the sellers OWN NEIGHBOUR offered them 40K, yet they chose us!

This is marketing. This has nothing to do with technology and how fast things change.

A solid marketing plan can TAKE TIME. yes 5 years, 10 years. None-stop driving it.

You need to establish yourself as the local authority. This you can not do in 1 year. Especially if you have competition.

Do you know that Pepsi is not trying to beat coke. They are not even trying. They are trying to remain #2.

Coke will NEVER be #2.

It is an american classic. It is not going anywhere. That is the POWER of marketing. Coke is an expert. They have positioned themselves to be the undisputed authority. They are Americas favorite drink. WHY? Because they taste great? Nope. Pepsi tastes better. (the secret i because there is a lot more sugar in Pepsi)

I am personally working on my 10 year marketing plan and it is well under way.

What do you think happens when people do a search for  the most relevant keywords in our space?

This is a marketing strategy I have developed, and this takes time. It took me 4 years to develop and implement this strategy. How exactly I am doing this is of course a secret. But rest assured this doesn't come in a few weeks.

Google DIRECTLY tells the motivated seller to seek me out.. BY NAME!! There is NO OTHER human being referenced by Google.. period!! This is one of my most guarded secrets when it comes to my own marketing strategies!

The best marketing strategies take years, and they will have a lasting effect. It is all about credibility. It is trust.

I define marketing as "Artificial credibility".

Marketing = Credibility.

And we all know it takes time to trust.

I have about 6 long term marketing strategies developed I am currently implementing. So yes a 5 year marketing plan absolutely is feasible and valid.

And NEVER blindly listen to people when all they bring to the table is a personal opinion. Question, defy, think on your own. Not all opinions are wrong, but ALL opinions need to be taken with a grain of salt!

Longterm marketing strategies, take long (duh), but they have a lasting effect. These are the strongest connections you can form for your business as they are most powerful (think Coke vs pepsi)

The short term strategies take effect faster, but for these strategies you need to continue pumping time money and effort into it because when you stop, you are no longer in front of people and in their mind and you fade away.

Think a random facebook post about "hey need to sell a house? We buy house sin cash". Once that ad is gone, no one even knows you exist anymore.

Michael Woodruff · Answer

@Jerryll Noorden sounds great

Jerryll Noorden · Answer

That will cost you 3 virgin rabbits, a rooster and a ferret.

I also take a healthy goat if you don't have virgin rabbits!

just kidding kidding.

I'll connect with you and we can have a juicy chat about SEO if you like!

Jerryll Noorden · Answer

Merry Xmas, bud!

Michael Woodruff · Answer

@Jerryll Noorden I need you to mentor me

Michael Woodruff · Answer

@Jerryll Noorden I know,I’m just a messenger.

Michael Woodruff · Answer

@Greg Dickerson Understood...sounds about right!!!.

How do you plan an effective marketing and plan for Wholesaling?

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