A couple years ago we turned down a deal to do a TV show with the producers of the show Ice Road Truckers on the History Channel. That was a tough decision because the typical pay for a deal like this is $500,000.

At 1st glance this sounds like a ton of money but that's over the course of 10 years, if the show hits. This also includes you signing over exclusive rights to your media content & likeness to the production company & TV network. What that means is if they want to shelve you, there isn't a damn thing you can do for the rest of the decade. In addition, the majority of that $500k comes on the backend of that deal, if and only if the show hits. 

So with all of that in mind we made the choice to turn it down and continue on our own with our own TV brand. We have complete control of our brand, likeness & media content. Last night marks the 1st time one of our videos broke 1 Million views...As I write this it's at 1,000,259 views. 

- We own 100% of the media content.

- We make 100% of the decisions.

- We sell 100% of the sponsorships

- We retain 100% of the media revenue.

- We retain 100% of the merchandise (shirts, hoodies...etc) revenue.

- We are 100% satisfied with our choice.

Just goes to show you guys that taking the money isn't always the right choice. If you truly believe in what you are doing sometimes it's best to stick to your guns and ride things out.