How to Effectively Market New Rentals

Question

Hello folks.

Recently completed a large purchase and rehab of an three unit building in a downtown area. The units were nicely renovated and are brand new top to bottom. This building is located in a city area with plenty of attractions such as universities (x3), state offices, corporate offices, retail business, restaurants, bars, etc...

We are interested in marketing the rentals towards university professionals (i.e. professors) due to the presumed ease of management it will represent for us (low turnover, moderate-high salaries, presumed care of property, etc...)

My question to you: How do I effectively market these units to the university professionals I am seeking to attract? For those of you wondering, the COVID-19 health crisis has slowed down the process as we haven't had too many inquiries thus far.

Michael G. · Answer

Thank you both for your recommendations. I've been thinking about contacting the universities directly, but navigating through school websites and email addresses is rather a rather daunting task!

I'll do some research today and update you guys if I make progress.

Brian Van Pelt · Answer

@Michael GeorgiadisIn this environment I would.. List with a local realtor. Contact Human Resources and Head Hunters for larger business,hospitals etc. and Sent this a PDF brochure of your available units.

Bjorn Ahlblad · Answer

@Michael Georgiadis I wanted to market to a large hospital near my apartment building last year. I contacted their HR department and they posted it to an electronic notice board. We got 2 tenants that way. I am sure you could do that with a university. All the best!