Is anyone adjusting their marketing and how so?

Question

With the virus changing the very way we do business; how is everyone adjusting their marketing strategies for the rest of this year and possibly the next?

Matt Bonestroo · Answer

I am in the category of "getting more leads"....

The main reason being that I have multiple sources for finding leads & deals. Personally, I would be following @Marc Winter advice on beefing up a website. The reason being, I have cut off all my hampster wheel marketing efforts (bandit signs & direct mail marketing) and I am still getting FREE leads because of the work I did upfront with my website.

@Joe Cassandra & @Justin Campbell Do you guys have a lead generation website? There are a couple of different platforms ranging in price; however, I would personally recommend InvestorCarrot if you are serious about finding leads online.

Feel free to reach out to me if you have any questions. I would be willing to give you some recommendations on how to get started.

Marc Winter · Answer

We have stepped up our marketing, are totally redesigning and updating our website, streamlined our processing/intaking, and have gone totally virtual.  In that respect, the Wuhan virus has not severely dented our business.

Joe Cassandra · Answer

We're changing some of our messaging about 'virtual' tours etc.

On top of that, there seem to be a split in how marketing is working right now.

Some say "I'm getting more motivated leads than ever..."

Others, like myself, have seen leads slow wayyy down. More than cut in half the amount of calls we got than before.

Just gotta push through this rough patch while everyone else is quitting.

Justin Campbell · Answer

@Matt Bonestroo That's great to hear you've been getting more leads. I do not have a website currently.I've been looking at a few websites and you're the 4th person that has recommended Investor Carrot. I will check it out. Thanks.

@Marc Winter I am very curious to how you are setting up your business virtually. I am in the middle of doing the same. What sort of marketing have you implemented lately?

Outside of the websites, what other marketing are you guys using currently? Have you guys used text or ringless voice mail? I only have done direct mail and I'm looking for some new strategies. Thanks for the input everyone!

Justin Campbell · Answer

@Joe Cassandra Thanks for responding.  I sort of halted my marketing campaign for a bit simply because of the uncertainty, but I know I have to get back on the horse and continue. Are you sending direct mail? I'm really curious about what everybody is using right now and trying to decide what should I do moving on. Cheers

Is anyone adjusting their marketing and how so?

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