Is SMS prospecting becoming a new trend?

Over the last year I’ve received about 20 unsolicited text messages (both for properties I own and ones I don’t) from real estate agents asking if I was interested in selling. This is the first time I’ve ever had this happen and I can’t imagine it being a successful prospecting Avenue, but I could be wrong. Is anyone else doing this or experiencing this? If you are texting homeowners, any success?