How to advertise rental unit in NYC

Question

I have recently renovated a one bedroom apartment in the heart of Washington heights, New York. The apartment has been on the market for about 40 days now and I am currently working with a Real Estate Agent in finding the most suitable tenant. The location of the apartment is exceptional. It is located steps from the train station and buses, lots of local stores, restaurants, and even a theater near by. The New York Presbyterian Hospital is just about 7 blocks away and the George Washington bridge connecting Manhattan to New Jersey is also a few blocks away. The neighborhood has wonderful parks, schools and an abundance of activities for children as well.

I have listed the property for competitive pricing comparatively to other units in the area of the same size. I have already lowered the rental price twice and I have also removed the agent fee.

How can I give this property more exposure if its already on Street Easy, Trulia, and Renthop while having an agent work with me ?

I have listed the property for competitive pricing comparatively to other units in the area of the same size. I have already lowered the rental price twice and I have also removed the agent fee.

How can I give this property more exposure if its already on Street Easy, Trulia, and Renthop while having an agent work with me ?

Jonathan R McLaughlin · Answer

most residents start on July 3rd. Get over to that hospital NOW and make sure they know it is available. They are generally so busy they don't care if its actually on the bridge.

But...no traffic in 40 days? Even now after the first of the month? In NYC? Feels like something you aren't seeing or not mentioning.

Bernard Joseph S. · Answer

I would definitely put a flyer up in the hospital if possible and try to market to nurses and staff. Also local eateries that attract the same employees near the hospital as well. Being near healthcare facilities as you are usually attracts a few good leads.

Brandon Cohen · Answer

First thing I’m noticing on StreetEasy is that it says no fee in the description, however the agent didn’t check off no fee when inputting the listing. So if a renter is searching for a no fee apartment this will not come up in their search.  Professional photography would also help but I’m not sure that’s the problem.  Try the no fee  option first

Jason Lee · Answer

There's a lot of rental inventory in upper Manhattan but this usually isn't an advertising (reach) problem. If it's listed anywhere online with an agent then people will find it. If it's been listed online for 40 days then the price is still too high or the apartment isn't being marketed properly. Is there professional photography? Let's start there. Would virtual staging help? A floor plan? Video? 3D tour? If it doesn't show well online then people won't want to visit no matter how great it is in person.

Gabriel Hidalgo · Answer

https://streeteasy.com/buildin...

Here is the listing, is there anything that you recommend that I update or work on. On Street easy it shows that it has been only up for 26 days but in reality the Real Estate agent has had it posted on other sites since the start of May. Compared to other properties in the area I believe that the listed price is fair.  Could it be that my agent is not doing enough ?

Alexander Szikla · Answer

Facebook Marketplace, Apartments.com, StreetEasy

Jiwon Lee · Answer

SpareRoom and Roomi are other apps people use.

Josh C. · Answer

Doesn’t add up. Post the listing on here and we can give you feed back.

Gabriel Hidalgo · Answer

I will most definitely be going over the the hospital and posting flyers around. There has been some traffic and some inquiries I just feel like I should be finding other ways to obtain more leads and this is a great place to start. Thank you.

How to advertise rental unit in NYC

Most Popular Reply