Investor focused real estate listing description question
When I sell a property, what should I include in a listing description for a STR condo or SFR that an investor cares about?
I'm assuming COC, Cap rate, rental income? Should I give the numbers at 100% occupancy and let the buyer use best judgement?
What information should I provide so a possible investor can make a quick decision on whether it would fit in their guardrails?
Thanks in advance!!!
Most Popular Reply
Hey @Shell Peterson I hope you are enjoying your Labor Day weekend!
I'm not sure if you're a Realtor or not. If you’re a Realtor, first I would list this property under both "Residential" and "Residential Income" to optimize your listing’s visibility.
Some key factors, or questions I often get from the investors I work with on the buy side for STRs, that you can focus on in your listing, are as follows.
If the property comes furnished with appliances, definitely highlight that—turnkey properties are highly attractive to investors.
I would mention both the monthly and yearly revenue to help the investor assess ROI.
Include the vacancy rate too, because it provides insight into potential risks and cash flow.
Lastly, don't overlook any local regulations or HOA restrictions if any. If there are no HOA restrictions, definitely highlight this too, it will offer additional brownie points for your listing. If there are HOA restrictions, you can list this in private remarks so other agents can share it with their clients so as to not deter buyers as well.
Best of luck with your listing!