You are handing your reputation to a copywriter who doesn't understand your thesis or your investors.To break the cycle, you must flip the order:Founder-Led Strategy: Define your voice and ideal investor yourself.Prove It: Land the first few investors to validate the message.Delegate: Then hand the playbook to an agency to execute.If you can't explain why your marketing works, you don't own your business—you’re just renting your revenue.The Question: For those who have hired agencies in the past—was the biggest issue: a lack of leads, or that the content just didn't sound like you?

I'm trying to figure out the most efficient yet cost-effective way to compile data.

These are the two most important follow up sequences I automate with AI (outbound Voice AI, text, and email):New leads: Aggressive follow up for 5 daysLong-Term: Spread out sequence for 360 daysThat keeps you top of mind when they're finally ready to sell.

I heard people say to use Google Voice and set up a mailbox to get back to the motivated sellers, but is there a better way to handle leads when they start to come in?

It’s very polished but emotionally flatThe response is clean, balanced, and agreeable, but it lacks a distinct personal voice.

Confirmed layoffs hitting content and production teams while rolling out "Homes AI," a conversational, voice enabled property search powered by Azure OpenAI. 2) CBRE's CEO said on their Q4 earnings call they're targeting a 25% reduction in research costs using AI this year. 25%!!

While I have a VA covering this now, if you're not at that point yet here is a good free way to cover yourself for late night emergencies without being up all night with your phone dinging.1) Create a Google Voice number (free)2) In your check-in instructions, list that number as the after hours emergency only number3) In your phone settings you can choose specific apps to bypass Do Not Disturb.

Everyone is talking about the massive Texas Instruments plant in Sherman, TX. But the real opportunity isn't the plant itself—it's the housing shortage it creates 15 minutes down the road.When a $30B facility breaks g...

A few free, simple things that helped a lot:• Google Calendar with Tasks or Reminders tied to lease dates• Standard templates in Google Drive for utilities and move in or move out checklists• A basic Google Sheet to track key dates so nothing slips• Google Forms to collect tenant info once instead of chasing paperwork• Sending tenants calendar invites or emails with their move in tasksNot fancy, but very effective without spending money.

Business Cards "A" Frame Signs Non Owner Occupieds Paper Signs on Poles Join Community Organizations Hire a Sign "Flipper" Bandit Signs Church Small Groups Hard Money Lenders Door Hangers Sponsor An Event Developer and Builders Hand Outs Charitable Donations Mailmen Flyers Charitable Raffles Your Competitors Title Companies Host or Co-Host a Charitable Function Local Employers Closing Agents Hold a Free "How To" Seminar Rent to Own Stores C.P.A.s Booth at the Home Show Referrals Attorneys Fliers to Weekly Hotels Your Existing Occupants Property Managers Put Up Signs on Your Properties Have Your Voice Message Urge Caller to "Tell a Friend" Financial Planners Ads for Other Properties Free Publicity Financial Advisors Join the BBB Sponsor A "Food Truck" with Your Promo Info Insurance Salesmen Bankruptcy Filings Pay for an Ad on an Ice Cream Truck Investors Court Filings Write Articles for Papers Your Contractors Probate Interviews for Radio, TV, Newspapers Your vendors New Baby Announcements University Bulletin Boards Door To Door Mail to Landlords List on Fizber.com Free Gift Offer Signs at the Gate to an Army Fort Weekly or Community Newspaper Ads Apartment Complexes Signs at the Gate to a Sub Division Bulletin Boards At Safeway/Albertsons/Krogers Mailers Hire a Student To Hand Out Fliers Minor Newspaper Ads FSBO.com Promo Material - Calendars, Notepads Newspaper Weekend Ads Magnet Signs for Your Cars Co-operative Advertising Real Estate Magazines Flying Banners Craigslist FSBO Magazines Trade Shows Website FSBO Signs in Yards Festivals Bus Stop Signs Restaurants Fairs Adopt a Street Sign Restrooms Balloons Laundromats Mail Centers Movie Theater Commercials Car Washes Billboards Rent a McDonald's Sign Auto Shops T-Shirts and Hats E-Mail Blasts Google Ads Twitter Radio Ads Expired MLS Listings Sponsor a Sports Team Free Information Report Open Houses Real Estate Agents Probates Pre-foreclosures Loan Officers