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Real Estate Mail Marketing: Pull the Right Strings

Thedfwmentor
Expertise:
23 Articles Written
In 2004, I held a mini-workshop on the topic of effective mail marketing. At the time, I had already been using my own system for several years but I needed to help the students come up with a letter of their own, otherwise most of the homeowners would have received identical letters and none of [...] View the full article: Real Estate Mail Marketing: Pull the Right Strings on The BiggerPockets Blog. This content is Copyright © 2017 BiggerPockets, Inc. All Rights Reserved.

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By Thedfwmentor

    Mike Farmer
    Replied over 11 years ago
    Some people scoff nowadays, but I’m a believer. I had a thought awhile back that if everybody starts emailing, an actual snail mail would appear radical.
    Steven Boorstein
    Replied over 11 years ago
    Great article. It hits home the point that no matter how “experienced” we are in this business… we can all learn– even from beginning investors. The fact is, what works today may not work tomorrow AND what works today doesn’t mean that something else won’t work, too. For every professional letter we send that gets tossed, maybe that recipient will respond to a more down-to-earth letter that seems to come from a “small guy who can help them and won’t try to screw them like a professional might.” I think it all boils down to doing what fits your personality. After all, if what we didn’t wasn’t fun– most of us would be doing something else!
    Gainesville Real Estate
    Replied over 11 years ago
    Sometimes you just have to dare to be dorky. I shutter every timne someone ask me to right the word free in all caps (I’m a graphic designer), but the truth is, it does stand out better in all caps as cliche as it is, so I don’t tell people not to do it. As marketers we have to remember, we’re not marketing to ourselves, we’re marketing to other people. I’m fairly young, so I always try to imagine what my parents or in-laws would think is cool. It’s rarely ever something I would think is cool. But baby boomers are often my target, they’re the ones with the money and they often times respond to cheesy, cliche stuff. Reply Report comment
    Gainesville Real Estate
    Replied over 11 years ago
    Sometimes you just have to dare to be dorky. I shutter every timne someone ask me to right the word free in all caps (I’m a graphic designer), but the truth is, it does stand out better in all caps as cliche as it is, so I don’t tell people not to do it. As marketers we have to remember, we’re not marketing to ourselves, we’re marketing to other people. I’m fairly young, so I always try to imagine what my parents or in-laws would think is cool. It’s rarely ever something I would think is cool. But baby boomers are often my target, they’re the ones with the money and they often times respond to cheesy, cliche stuff. Reply Report comment
    Gainesville Real Estate
    Replied over 11 years ago
    Sometimes you just have to dare to be dorky. I shutter every timne someone ask me to right the word free in all caps (I’m a graphic designer), but the truth is, it does stand out better in all caps as cliche as it is, so I don’t tell people not to do it. As marketers we have to remember, we’re not marketing to ourselves, we’re marketing to other people. I’m fairly young, so I always try to imagine what my parents or in-laws would think is cool. It’s rarely ever something I would think is cool. But baby boomers are often my target, they’re the ones with the money and they often times respond to cheesy, cliche stuff.
    Gainesville Real Estate
    Replied over 11 years ago
    Sometimes you just have to dare to be dorky. I shutter every timne someone ask me to right the word free in all caps (I’m a graphic designer), but the truth is, it does stand out better in all caps as cliche as it is, so I don’t tell people not to do it. As marketers we have to remember, we’re not marketing to ourselves, we’re marketing to other people. I’m fairly young, so I always try to imagine what my parents or in-laws would think is cool. It’s rarely ever something I would think is cool. But baby boomers are often my target, they’re the ones with the money and they often times respond to cheesy, cliche stuff. Reply Report comment
    Jim Watkins
    Replied over 11 years ago
    I made a rule for myself with foreclosure letters… If a new letter fails to yield a response, I will try it again. If it fails twice… I won’t risk a 3rd strike and I come up with a new letter. 3 months is a long time n the foreclosure world but 2 tries is worth the effort. Like they say… “All it takes is one.”
    Jim Watkins
    Replied over 11 years ago
    I made a rule for myself with foreclosure letters… If a new letter fails to yield a response, I will try it again. If it fails twice… I won’t risk a 3rd strike and I come up with a new letter. 3 months is a long time n the foreclosure world but 2 tries is worth the effort. Like they say… “All it takes is one.” Reply Report comment
    Jeff Brown
    Replied over 11 years ago
    So many agents dismiss mailing of any kind. For 20 years it was the backbone of my operation. Often folks responding to a letter would tell me it was my irreverent humor that got them to pick up the phone. Good stuff — thanks.
    Steve Burns
    Replied over 11 years ago
    I found a very good marketing system that I wanted you to see. http://cftreasures.wordpress.com/2008/02/29/its-leap-day-take-a-leap-into-a-lot-more-cash-flow/
    Real estate postcards
    Replied over 11 years ago
    Being a real estate is a whole lot of responsibility! The biggest factor buys and sellers ranked highest when choosing a realtor is trust and reputation. Direct-mail marketing AKA postcard marketing is one to one so its personal and a great way to build trust with your prospect, but dont forget its all about consistency like any other Fon of advertising it takes repitition to gain trust and build rapport. Regards, Anthony Vito Brunetti
    Real Estate Resource
    Replied over 11 years ago
    I agree to you Steven. Even if we’re a teacher it doesn’t mean that we cannot learn from a student and it doesn’t mean that we are more knowledgeable than them. There are things that someone didn’t know however someone else does and vice versa. You got a nice post Jim, surely we also learned from it. -Jan
    Real Estate Resource
    Replied over 11 years ago
    I agree to you Steven. Even if we’re a teacher it doesn’t mean that we cannot learn from a student and it doesn’t mean that we are more knowledgeable than them. There are things that someone didn’t know however someone else does and vice versa. You got a nice post Jim, surely we also learned from it. -Jan Reply Report comment

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