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How to Find Real Estate Keywords That Will Help You Rank High In Search Engines

Peter Kolat
2 min read

One of the most important actions you need to take when marketing your real estate business on the internet is to create a powerful list of low competition, highly searched for keywords. There are hundreds of different tools that you can use to find those keywords, both free and paid; at times, it can become overwhelming having so many options. In today’s article, I am going to share with you a free tool that you need to use in order to find those powerful keywords, and here’s the best part, it uses Google’s database.

Where do you find this keyword Tool?

Finding this keyword tool is very easy.  Why?  Because it is provided by Google.  Just head over to Google.com and type in: “Google keyword tool.”  I can guarantee you that this keyword tool will appear in the first place on the first page.  Hmm, I wonder why? 🙂

Here’s a direct link to the tool:  https://adwords.google.com/select/KeywordToolExternal

Step 1: Input your main keyword into the field provided.  Let’s say that you are targeting a phrase: “sell house.”  Input that phrase into the field.  Then, check the “Use synonyms” box, fill out the captcha field and hit the “Get keyword ideas” button.

Step 2: Google will now give you a list of about 200 keywords that are related to your main keyword.  Once you are there, you will have to do the following: In the top right corner right above the keywords results area, there is an option called: “Match Type.”  Click on that option and select “Phrase.”  Now, all of your keywords will have “quotes” around the keywords.

What that means is that the number of search results Google gives you are the results for the actual phrases people searched.  For instance, for a phrase “sell my own house,” Google will show you the number of times people search that exact phrase, “sell my own house.”  They didn’t search for “sell my house” or any other combination of that keyword.  They searched for that specific phrase.

Why would you want to do that?  Well, you want to use the phrase match to drill down on a more accurate number of searches for that keyword.

Step 3: Go through the list and hit the “Add Phrase” link to add keywords to your selected bucket of keywords.  All you do now is just hit the “Add phrase” link and you’ll add all of the different keywords you want to use for your business.

Now you have a list of keywords that you can utilize in your real estate business.  But how competitive are those keywords?  There is a simple and quick strategy you can use to see what kind of competition the keyword phrase has on Google.

Step 4: Here’s what you do.  Just copy the phrase, with quotes, and head over to google.com.  Now paste that phrase into the search box and the number of results you are going to receive will give you an idea of how competitive that phrase is on Google.  Obviously, the smaller the number of search results, the better.

I hope this short article helped you out. There are more advanced strategies for finding the keywords but I won’t go into it;  I like to keep it simple.   If you have any questions, let me know and I’ll answer them for you.  Until next time,

Peter Kolat

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.