Real Estate Wholesaling

Using Investor Comps to Analyze Your Wholesale Deals

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One of the most important keys to becoming a successful real estate wholesaler is knowing your market inside and out, and being able to tell if a “deal” is really a deal.  This is a skill that takes time to develop, but once learned, will make your life much easier when deciding whether or not to pull the trigger on a deal or to just let it go.

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You don’t need to wait until you’re an expert in your market to start taking action and making offers, however, and until you get to that point you can use the following technique to help analyze your potential wholesale deals.

Look at the Recent Investor Comps (Comparable Sales)

While some wholesalers prefer to look at the retail (highest) comps in the neighborhood to determine their offer amount, I prefer to focus on the investor comps, which will be the lowest.

This is a very simple approach, which will allow you to see exactly what investors are paying for properties in any particular neighborhood.  To give you an example of what I’m talking about, here is a screen shot of some comparable sales for a property that I made an offer on yesterday:


The three values that are circled in red represent the investor comps, and should give you a ballpark estimate of where your numbers need to be in order to make your deal attractive to an investor (in this case, that number appears to be somewhere in the 10k-38k range).

Once you have determined where the investor comps are and what they sold for, it’s a good idea to hop in your car and take a drive by each one of them.  This is something that is very important to do especially when you are just starting out and getting to know new neighborhoods.  You can look at comparable sales on a computer screen all day long, but to really get a feel for a neighborhood and make sense of the numbers, you need to actually go check the houses out in person.

If you are just getting started as a wholesaler, I recommend doing what I explained above for each and every property you are analyzing.  It may seem like a huge hassle now, but trust me when I tell you that the knowledge you will gain by doing so will pay off big time in the long run, and before long you’ll be able to size up a deal in no time at all!

    George Courtney
    Replied almost 10 years ago
    Hi Steph, which comp service(s) do you use to Analyze Your Wholesale Deals? Many Thanx, George
    Stephani Davis
    Replied almost 10 years ago
    Hi George, For comps I use either the MLS or the property appraiser website for my county. Steph
    George Courtney
    Replied almost 10 years ago
    thanx much for the advice
    Julie Broad
    Replied almost 10 years ago
    Hey Steph – Great post as always. This is pretty important for all investors to do – not just wholesalers!! I am curious about the screen shot you included: Why does it say “total heated sq ft”? And what’s the Q/U stand for? Thanks!! Julie
    Clifton Walker from montreal, quebec
    Replied almost 5 years ago
    1) how are these deals comparable if two were sold for $37,500 and one was sold for $10,000? plus if you look at total heated square feet, the sizes are way different for each three. So how can they be comparable? By the way, what does it mean total “heated” square feet? 2) are you saying that you can get both the realtor comps AND investor comps on MLS? how do you differentiate between the two?