Using a Virtual Assistant in Your Real Estate Investing Business

Using a Virtual Assistant in Your Real Estate Investing Business

2 min read
Ken Corsini

Ken Corsini is a seasoned real estate investor and business owner based in Woodstock, Georgia. Ken is best known for his role on HGTV’s hit show “Flip or Flop Atlanta,” and has flipped over 800 houses in Metro Atlanta since 2005.

With over 15 years of experience in the real estate industry, Ken has expanded his original flipping business into multiple independent real estate businesses, including Red Barn Real Estate, with over 180 agents in Metro Atlanta across four offices; Red Barn Construction, a custom home-building company specializing in modern farmhouses across North Atlanta; Red Barn Renovations, a full-service renovation company; Black Oak Mortgage, a direct lending company based in Woodstock, Georgia; and InvestorSumo, a technology company focusing on CRM and data needs for real estate investors.

Having been involved in thousands of transactions and having owned over 800 houses, multiple commercial and multifamily properties, and more, Ken brings a wealth of knowledge and experience to the BiggerPockets community. He has authored over 100 blogs and currently hosts the “Best Deal Ever Show” on the BiggerPockets YouTube channel. He is also the host of the popular Deal Farm Podcast.

Ken is currently writing a book in conjunction with BiggerPockets called “Profit Like the Pros,” scheduled for release in Fall 2020.

He and his wife also run Roc.Star Kids, a non-profit organization focused on the needs of children and families in the fight against childhood cancer. For more information on this very personal cause, check out their story here.

In addition to HGTV and HGTV Magazine, Ken has been featured on The Today Show, People Magazine, The LA Times, Think Realty Magazine (cover), TV Insider, In Touch Weekly, Life and Style Magazine, The Wrap, The Atlanta Journal Constitution, UGA Today, US Chamber of Commerce, PopSugar, Entertainment Magazine, and a number of local periodicals.

Ken has a Business Degree from the University of Georgia and a Masters Degree in Building Construction from Georgia Tech.

Ken is currently licensed as a general contractor (commercial) in the state of Georgia.

Instagram @kencorsini
Twitter @kencorsini

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As an investor, it’s important to understand what your time is worth. To really grow your real estate investing business, you will inevitably have to delegate certain tasks to other people .. you simply can’t do it all and expect the business to expand. I’ve found over the years that one of the best ways to do this is to hire contractors for specific projects.

Over the last few months, I’ve hired my babysitter and a few of her college friends to hand-address envelopes for a direct mail campaign we were conducting. They were thrilled to be able to work from home and I was thrilled to pay $10 /hr without taking away time from the folks in my office.

How I Use a Virtual Assistant

As in my business, most investors have figured out that there are certain mundane jobs that just make sense to contract out to inexpensive labor. While $10/hr is definitely cheap, I’ve found that it’s possible to hire for certain tasks for as low as $3/hr! That’s right, using sites like and, I’ve hired many virtual assistants over the years at extraordinarily low rates. As you would imagine, the majority of these contractors reside overseas in countries like India, Bangladesh, the Philippines, etc., but you’d be surprised to discover how many of them have a decent grasp on the English language and yet are able and willing to work for much less than local labor.

As an example, I’m currently building a database of investors that have purchased in my local area as well as the agents that have represented them. My virtual assistant has been trained to mine our MLS system and cross-reference the tax records and our secretary of state website to compile a database of names and addresses. At $3/hr, my assistant is able to compile a lead for about 10 cents per lead. At that price, even if I’m only able to sell 1 house for every 1000 leads, it still only cost me $100 dollars to produce that buyer!

Another example of a way in which I’ve used virtual assistants over the years is on Craigslist. While most people spend their time trying to figure out how to get around the Craigslist spam filters , I’ve found that there are already many potential leads out there that just need to be contacted. I had one virtual assistant spend months calling on properties that were listed for rent. The idea being that many of these listings were from mom and pop landlords who owned rental properties and would potentially be interested in buying more.


These are just 2 examples. I’ve found that when you really begin to brainstorm how you could utilize cheap labor to help in your business, all sorts of creative strategies begin to develop. I’d be curious to hear from some of you – How many of you are already using virtual assistants and what kinds of tasks have you been able to contract out?

Photo: Matthew Hurst

As an investor, it’s important to understand what your time is worth. To really grow your real estate investing business, you will inevitably have to delegate certain tasks to other […]