What comes to mind when you hear the word “QUIT”?
I have to admit, some of the things I associate with quitting aren’t flattering. I’ve always associated quitting with other words like:
Many of us think along these lines because we live in a culture that has WAY oversimplified what it means to quit something.
Most people are raised to believe that “patience is a virtue” and “persistence wins out in the end”. Obviously, there is a lot of truth to these things in the right context – but perhaps it isn’t fair to cast such a negative light on ALL people who have ever quit something.
I read an interesting book this past week called The Dip by Seth Godin and it gave me a fresh new perspective on the subject of Quitting. At the beginning of this book, Godin cites a quote from Vince Lombardi (perhaps you’ve heard it before):
“Quitters never win and winners never quit.”
He follows this with:
“Bad advice. Winners quit all the time. They just quit the right stuff at the right time.”
What exactly does it mean to quit something? Does it mean “defeat” or “discovery”? Does it mean “failure” or “future”? Does it mean “rejection” or “recovery”?
When I think about the things I’ve decided to quit in life, I usually came to this decision to “pull the plug” when I realized that there were some new (and significantly better) directions that I needed to go in life. It didn’t lead me to a destination of failure – conversely, it usually led to a new stage of maturity, or perhaps an opportunity that opened up a lot of doors for me.
Where Would You Be If You Had Never Quit Anything?
If you’re honest with yourself, I think you’ll find that there are many instances in life when quitting is undeniably the right thing to do. What if you had never quit your first job? What if you refused to course-correct throughout your life? As Seth Godin eludes to in his book – Winners quit all the time. They just do it strategically.
The difference between successful entrepreneurs and floundering wantrepreneurs, is that the former knows how to identify when something is worth pursuing and when something is going nowhere, and they eliminate the things from their life that are going nowhere.
Admittedly, it takes a lot of wisdom and careful discernment to figure these things out. The answers aren’t always clear and this is why we all need to be continuously improving ourselves. This kind of foresight makes all the difference in the world in terms of which of us will reach our full potential and which of us will spend our lives chasing after the wind with nothing substantial to show for efforts.
As Seth Godin says:
“You really can’t try to do everything, especially if you intend to be the best in the world.”
It is undeniably important for each of us to shoot for the #1 position in our market. There are significant rewards for people who are the BEST at what they do. Think about it – if you woke up tomorrow morning and discovered that you needed open heart surgery, are you going to seek out the BEST heart surgeon in the world, or the surgeon who ranks 150th? Obviously – most of us want the best help we can get. Not #2. Not #5. We want #1.
As real estate investors – it is imperative that we shoot to be #1 in our market. Even if you don’t technically achieve that #1 spot – you still need to work your businesses with the mindset that you are the best person to do business with in your niche of real estate. Being the best will be monumental for your life and the impression you make on this world. The fact is, anybody who is #1 has had to quit A LOT of things.
Learn When To Walk Away
If you want to be #1 in your market, you’ll serve yourself well by figuring out what kinds of things you need to walk away from.
What kinds of daily or weekly activities aren’t playing a pivotal role in your business? What kinds of ongoing habits or behaviors are downright prohibiting you from bringing the best value to your market? What do you need to learn (or unlearn) about real estate investing in general? We all have wrinkles that need to be ironed out of our mindset and a great number of people don’t stand a chance of reaching the top until they start getting these things under control.
The takeaway is – don’t be afraid of quitting. It’s not the ultimate evil. In fact, it might even be the best thing you can do for yourself (depending on where you’re trying to end up). We all need to figure out which goals deserve our undivided attention and discern the few things that are worth the price of admission.
Don’t try to do it all. Create a short list of priorities for your life and business and be the best in those areas.
Photo Credit: Jessica Watkins DeWinter
Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.