Business Management

Business Cards: The Most Important Marketing Tool You’ll Ever Have

6 Articles Written
Real estate business card marketing

Did you know that the most powerful tool in your real estate arsenal can fit in your pocket? It's flexible, it's small, it's got all the information you need to make money and market yourself: it's your business card.

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If you don’t have a business card, you’re potentially missing out on thousands of dollars and dozens of invaluable people to network with. Making connections with other people – essentially, marketing – is crucial in the real estate business, and business cards are easily the cheapest, fastest, and most effective way to market yourself to others.

What Should My Business Card include? 

The cardinal rule of business cards is to, first and foremost, keep it simple. The whole reason for giving out your business card is to convey clear information to other people, in hopes of doing business with them. Creating confusion by putting too much information on your business cards is probably the worst thing you can do. Simply put – don’t try to reinvent the wheel. Be creative, but not too creative. Business cards need to convey information, above all, so make sure the information on your card is clear, up-to-date, and easy to read.

Next, include your picture. This is called branding.  It makes you stand out and helps other people remember who you are. This way, people are communicating with a face – an actual person – instead of just another e-mail or phone number. Remember that clients have dozens – maybe even hundreds – of business cards to differentiate from. Don’t make it hard for them to remember you – give them a picture of your face and help them out. Catchy graphics or a funky design can help clients remember you, too, as long as the design aids in giving information, instead of distracting. The most important thing to remember is that you have to like your own card – or else you won’t feel comfortable handing it out.

Catch phrases are brief, informative ways to let the client know exactly what you're looking for, and exactly what you can offer them. Are you looking to wholesale? Flip properties? Assign contracts? A short, catchy slogan on your business card will let them know.

Finally, include your contact information, such as your e-mail, phone number, and web site. Only include current information that will allow the client to reach you directly.

How Do I Get One? 

Many people get business cards through Office Max or Kinkos. These days, with the use of the Internet and sites like Etsy, getting a business card is easier than ever. And businesses constantly up the ante by creating more and more creative, eye-catching cards.

The place you get your business cards, the price, and the template is limitless. There are millions of different options, and different cards work better for different people. With that in mind, make sure you get a price estimate so you can compare costs with other businesses. Ask for the proof before your company sends the cards to print – the last thing you want is two thousand business cards with your name misspelled!

How Do I Give It Out? 

Handing out your business card isn’t rocket science, but there is some general etiquette to be aware of when giving and receiving. First, even though you should give out your business card to everyone you meet, make sure you’re giving and receiving intentionally. When you give a card, ask for one as well. When you take one, give the other person your card, too. This way, you aren’t just throwing your information at people and disregarding theirs – there is a genuine give-and-take that the other person will appreciate.

Once you get a card, have a conversation with that person or set up an appointment. Write notes or other contact information on the back of that card. When talking with the other person, go out of your way to make him feel important and heard. Ask questions about his business and, most importantly, listen. This will go a long way, showing the other person you’re genuinely interested, instead of just shoving their card in your pocket. Most importantly, follow up on any appointments you make to show that you’re a man or woman of your word.

Real estate marketing is THE most important part of business, and business cards are the most important tools. For very little time and very little money (and very little space!), these cards make you look more professional, create priceless contacts, and let other clients know how special and unique your services really are.


    Replied over 6 years ago
    Mike… I find it to be very frustrating to be handed a business card that is gloss on both sides. Most pens, including mine, cannot with in that surface. Looking at my notes on a card 6 months later helps me remember why it was, or is, important to keep the card. One side of the card should be a matt surface with light enough colors to allow any pen to write on and be read. Bliss
    Replied over 6 years ago
    Mike… I find it to be very frustrating to be handed a business card that is gloss on both sides. Most pens, including mine, cannot with in that surface. Looking at my notes on a card 6 months later helps me remember why it was, or is, important to keep the card. One side of the card should be a matt surface with light enough colors to allow any pen to write on and be read. Bliss
    Replied over 6 years ago
    Bliss Thanks for sharing that tidbit. I was getting ready order two sided cards – one for potential investors the other side for retail buyers, but I’m going to reconsider this plan. Having a side where one can write notes is a good point. Jason
    Randy Phillips
    Replied over 6 years ago
    Great Post Mike, I heard of a great way to make the other person feel hes important and will always remember you. When he or she hands you their card, hold on to it and look at it for at least 10 seconds, just glancing at it and slipping it in ur pocket sends the wrong message.
    Bob Gordon
    Replied over 6 years ago
    When I receive a business card, I always place it into my shirt or jacket pocket (on my chest). I do this so the new person I am meeting sees it is going somewhere special. I want them to feel special. I also work to give out my business cards as quickly as possible. I include business cards in personal notes and birthday cards mailed to past clients and connections. Even if they know me really well. Top of mind, junk drawer, etc. I make certain to leave HIGH Quality business cards when showing homes that are occupied. Not every house sells. Sometimes, a simple business card can lead to a call from a frustrated seller who felt their agent didn’t do enough to market the home. I also jot notes on my business card and leave it in the door when visiting client’s homes and they are not there – a quick “just stopped by to say hi !!”
    Replied over 6 years ago
    Couldn’t agree more about the importance of business cards. Such a cheap and easy way to market and make sure people get your contact info. I recently saw a discussion about how business cards are all but dead since you can just put people’s contact right in your phone. Ludicrous thought! First off who wants to stand there at a networking event for 5 minutes just typing stuff into your phone for each person you talk to. Note this is garbage conversation just asking how to spell there name, to repeat a number, spell out an email. Not a meaningful talk about them or their business. Also as pointed out above you can leave them when you go someplace or include them with greeting cards and letters.
    Catherine Marshall
    Replied over 5 years ago
    Excellent tips. A trend that I’ve been noticing recently is using QR codes on business cards. What do you think of those? I’ve found them very effective in directing traffic to a specific page on my website so far.
    Robin Hack Rental Property Investor from Littleton, CO
    Replied almost 4 years ago
    Loved your podcast on bigger pockets #42