Generating Real Estate Leads Through Direct Mail

Today on the BiggerPockets Podcast we are excited to welcome back Michael Quarles to the show. Several weeks ago we talked with Michael about his story and spent most of the show discussing the topic of negotiation, never getting to one of the most important topics we wanted to discuss with Michael: marketing. Specifically, Michael is a wealth of knowledge on all things involving direct mail, so today we’re going to tap into that knowledge.

Today, Michael is going to teach you everything you need to know to get started in successful direct mail marketing and attract leads that no one else can get. We cover everything from market research to creating a call-capture system and everything in between. This show will go down in the history of BiggerPockets as one of the most actionable shows to date!

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Listen to the Podcast Here

In This Show, We Cover:

The ins and outs of whole-tailing
Everything you ever wanted to know about direct mail
The beauty of controlling who calls you through direct mail
How to start marketing even if you only have $500
What to do in the face of rejection
How much does a starter marketing budget cost?
How BiggerPockets is like a beautiful woman
How to do your market research
Softwares that tell you what houses in your market have equity
What filters to set in terms of lead generation
Probate vs. absentee owners
How to generate leads from bandit signs without EVER using them
The 5 different types of direct mail
The importance of using multiple types of mail
Hand-written font vs. actual writing
The biggest mistake people make in direct mail
How many times should you repeat a mail sequence?
The importance of setting up your call capture system
How to memorize scripts
and much, much more!

Links Mentioned

Tweetable Topics

“I’m not a passive income earner, I’m a massive income earner.” (Tweet This!)

“People don’t buy what you sell, they buy who you are.” (Tweet This!)

Connect with Michael

Michael’s BiggerPockets Profile
Michael’s Website: http://www.yellowletters.com/