Real Estate Marketing

14 Effective Pages for a Fully Optimized, Lead Generating Website

Expertise: Real Estate Marketing
36 Articles Written

What a beautiful time of the year it is heading into my favorite season, Fall. You walk outside and start to see signs of the weather changing, from the leaves on the trees to the crisp chill in the air. Fall and Spring here in the South are maybe the most-loved seasons due to the fact that they bring weather that’s pretty much perfect.

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Mid-80’s is what we like down here — especially because our winters and summers are brutal months. When it’s hot, it’s hot, and when it’s cold, it’s cold, so we all enjoy seeing and feeling the warmth of Fall and Spring.

Related: The 16 Elements of a Highly Effective Real Estate Website

Seeing Websites as Seasons

This leads me into this week's post on my extended version of what pages our real estate websites must include if we want to dominate locally. Last week, I broke down some issues that were hurting almost all of the real estate websites out there online today.

Many people just don’t understand when setting up a website that you must include these vital avenues:

  • SEO
  • Optimized Titles
  • Keyword Density
  • Quality Content

These are the 4 elements that every website that wants to dominate any niche must equip itself with. All of these are the main things that you need if you want to position yourself in the search engines to gain those thousands of buyers and sellers who are searching for your services.

I can’t tell you how many websites lack half or all of these elements, and the only way they’re able to compete is because they are spending more money offline and hoping the viral effect starts to take place. What I’m trying to say concerning viral effects is that those websites are not getting any search traffic — so the owners of those sites must depend on other people to share the site.

A popular way of marketing your real estate business in this day and age is via social platforms, such as Facebook, LinkedIn and Twitter. All of these sites are great, but they can be horrible at converting visitors into leads because they’re not targeted. Unless you’re spending tons of money on advertising on those sites, your website will pretty much sit and die.

Here at the beginning, I talked about the seasonal changes going on outside, at least here in the South. Like I tell everyone, I’m just a simple guy from Louisianan — looking to change the world of real estate. I understand that there are a lot of people trying to make it in this industry, and most of them have websites. The way that those sites are constructed, though, there will be no way they would be able to dominate their online space.

So comparing real estate websites to seasons, I’m thinking that most of the websites that I come across and what most of you may have out there are those hot summers and cold winters-type sites. These sites just bad overall, but they can all be updated to fit into the search engine model.

Related: 4 Steps to Creating a Sucessful Real Estate Website

What I’m trying to do is create real estate websites that represent the awesome seasons of Fall and Spring. Much like these two beloved seasons, these sites look and feel great to the user and are universally favored. Search engines love them because they’re constructed correctly, and they are able to produce something remarkable. Yes, I’m referring to unlimited leads.

Adding Optional Pages

In last week’s blog post, I talked about adding the most obvious pages, such as the “about us,” “contact us” and “follow us” pages. These are the main pages every website should include, no matter the market.

Now, I firmly believe that if you want that cutting edge over the local competition that will allow you to gain even more leads, then your site must cater to all people. These will be the icing-on-the-cake type pages that you just can’t go without on your site.

You see, I make these “optional” for the reason that some of you reading are not real estate investors. Some of you are realtors, brokers, wholesalers, landscapers, etc.

I included these pages separately so that you can make the choice of what needs to be on your website for the people that you’re trying to reach. Here goes a list of pages that you can add that will blow the local competition out of the water.

“Icing on the Cake” Pages:

  1. How to Stop Foreclosure
  2. How to Fix My Credit
  3. Your City + Current Events
  4. Need a Plumber
  5. Need Lawn Care Services
  6. Foundation Issues
  7. How to Save on Utilities
  8. How to Sell My House Fast in “Your City”
  9. We Buy Houses in “Your City”
  10. Need a Realtor
  11. "Your City" Best Title Companies
  12. Learn How to Stage Your House
  13. How to Sell Your Home FSBO
  14. Rent to Own

I can talk about every one of these pages one by one, but to keep it simple, just choose the ones you feel that suit you the best. What I would do as a real estate investor is to create these pages on my site so that I can cater to all people.

I’m almost 100% sure that you haven’t seen one RE website that includes all of these pages. These pages are powerful tools that will educate my leads on every subject under the sun when it comes to buying and selling a piece of property.

Now that you know about the pages you can include, here comes the part that is a must — and more important than me going over each one of them. This is creating a page that is 100% SEO friendly right off the bat so that you can gain local website traffic — and leads.

Building the House

The only way to build a house is by having the right blueprints for the foundation. The foundation is obviously the website, but most importantly, if that site doesn’t include the right content and SEO work, then you’re just wasting your time and missing out on your chance to dominate your real estate industry locally.

SEO

This term stands for “Search Engine Optimization.” This is the set of rules that search engines follow to rank websites. SEO encompasses elements such as quality content, back links and authority of a page, all covered by the blanket term “SEO.”

So let me explain what all needs to be included for you to have the best chance of gaining local traffic and leads online.

Optimized Titles

The title of your website page needs to be centered around your content and local community. Doing this tells the search engines what your page is about, and it encourages people to click on that page to read that message.

The title must be written for the people reading, as well as with the search engines in mind. I’m not going to write about this without giving you all an example of what I’m talking about.

Example:

Let’s take the page “Need a Realtor”

The way you should title that page is by using the name of the page combined with content that mentions your local market.

For Example: Need a Realtor in Shreveport La to Sell My Property

Now, when someone searches for “need a realtor in shreveport la,” if you have taken the right SEO steps, you should at least show up on the front page. If not, then don’t worry about it. We will go over that process in more depth later.

Keyword Density

This term is nothing more than using that term such as, “Shreveport real estate,” X amounts of times on that page. I say to use it no more than 5 — and no less than 3 — to get the attention of the search engines. Keep in mind that overusing a keyword on any given page could trigger search engines to see your page as “spam.”

So with the use of optimized titles and keyword density, we should have enough SEO to rank locally for anything we want. Just that easy!

Quality Content

Maybe this is the part most of you will struggle with, so I’m going to make it as easy as possible for you. When you write something, just make sure the content is a minimum of 500 words if you want get rewarded with higher rankings for your keyword.

Short content is not what the search engines like. Just write something simple and to-the-point that educates people on what that page is about. Some people make this too complicated by over thinking it; it’s not brain surgery.

But before you push “publish,” you need to consider having those potential leads opt-in to your website by using my most effective fish net yet. Next week, I will go over what that fish net is — and how it can turn your website into a lead-generating machine, working for you day and night.

Now that you have the keywords, pages and right SEO format, we’re at the point where we put all this content to work by adding one last element to it.

Tune in next week to finish optimizing and polishing up your website!

What are your top website tips? Have you implemented any of these factors into your site?

Leave a comment below!

Antonio Coleman is a real estate marketing consultant and CEO of the
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    Pete
    Replied about 6 years ago
    Great post. These tips should help anyone looking to improve their reach the SERPs. Content is king and the more relevant your content the better. Even if you don’t do much SEO, you will still see results as long as your content is relevant and original.
    Damien Cox
    Replied about 6 years ago
    This is a great article. U really “dumb it down” for the less tech savvy. I will definitely be implementing some of your strategies
    Claudia
    Replied about 6 years ago
    Great article!!! Those “simple” changes can be so crucial when it comes to SEO! Great overview and breakdown!
    gerald
    Replied about 6 years ago
    Great post Antonio You just got me to understand what I have been doing wrong in building lead capturing we sites. I have a question: What kind of domain name would you suggest for local seo? Do hypens in the domain matter for seo purposes?
    Antonio Coleman
    Replied about 6 years ago
    Hi Gerald, Domain names in the past was a big deal in seo, but now since all the spam Google has pretty much discounted exact domains. Now its about having everything optimized for local exposure. Just chose any domain you want and make sure all pages are center around that subject. Next comes a little backing which i will talk a little about later.
    gerald
    Replied about 6 years ago
    Great post Antonio You just got me to understand what I have been doing wrong in building lead capturing we sites. I have a question: What kind of domain name would you suggest for local seo? Do hypens in the domain matter for seo purposes? Reply Report comment
    Robert Gaudreau
    Replied about 6 years ago
    I like your common sense approach to this topic of real estate websites and am looking forward to your future installments. As an amateur website developer, I used to avoid “cookie cutter” websites, but there’s been a quantum leap in template-based websites in the past few years that are readily customized. For example, my real estate agency uses WebsiteBox and it’s easy for me to change, move things and otherwise enhance our website. And when it comes to creating an original real estate website (sans-templates) you need to need to have built in search capability on one or more of your pages that makes them “dynamic” rather than “static.” That’s a challenge for some website developers, so why reinvent the wheel, right? Just my two cents. Thanks!
    Ruben
    Replied about 6 years ago
    Great post Antonio! I have a question, but I’ll say this upfront: I have a limited amount knowledge about SEO. I understand a couple of things: 1) It’s easier to get local search ranking (a huge plus for RE investors). 2) Though on-site SEO is important, it pales in comparison to off-site SEO, i.e. well ranking sites linking back to your site, with anchor texts. What are your thoughts on these two points, but especially on #2.
    Zachary Phelan Investor from Flagstaff Arizona
    Replied almost 6 years ago
    Once again great article Antonio! I have been wanting to build a website for 2 years and now I am finally doing it! I just moved to a new market and I believe there are tons of leads out there for the taking. I have been successful with craigslist in the past, and thinking of more out side the box ideas to educate people. Directing them to my site will be one of them.
    Antonio Coleman Specialist from Sibley, LA
    Replied almost 6 years ago
    Don’t wait another minute bro..get that site going for the year of 2015
    Colley Bailey from Fayetteville, Arkansas
    Replied over 5 years ago
    Hey Antonio, loving the articles, man. Within a WordPress site, would you publish these pages as blog posts, or as regular pages on the website’s menu? Does it make any difference?
    Lauren Hogue
    Replied about 2 years ago
    Hey Colley, I have the same question. Did you ever find the answer to whether or not blog posts vs pages makes a difference?
    Scott Wineinger Real Estate Investor from Tucson, Arizona
    Replied almost 5 years ago
    Antonio, I see it’s been about a year since this was active…the question I have is, if one is not very creative…or a wordsmith…where can one find the content to answer the questions you listed in the article? Thanks, Scott
    Antonio Coleman Specialist from Sibley, LA
    Replied almost 5 years ago
    Well besides my website personally you can do simple Google searches to find the answer. If all fail check out ezinearticles.com they have tons of content on that site. Hope I answer correctly