How Do Real Estate Markets Differ and Which Should You Buy In?

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I get asked quite a bit… “Well how do I decide which market to invest in?” Great question, how do you know? The first step is to narrow down the markets that will be advantageous to invest in at all. For flippers, this isn’t as big of a deal because you can flip properties in just about any market. Some markets will be better than others, but you can really do that anywhere. More so for rental properties, it’s imperative you find a market that will actually put a profit in your pocket.

The primary factor in an advantageous rental market is the price-to-rent ratio. You have to be able to rent a property for enough money to cover the cost of the purchase of the house and all expenses, and then hopefully have some left over for profit.  I talked about this concept in more detail in The 5 Fastest Ways to Lose Money with a Rental Property. Note the example of an Atlanta property versus a Los Angeles property to understand this concept.

So, let’s say you have found a handful of markets that have good price-to-rent ratios and, therefore, can definitely put a profit in your pocket. Of those markets, how do you know which to choose? For the purpose of this article, I’m only going to look at known (as of today) investor-advantaged, larger markets and compare the advantages of those in order to explain how the benefits of various markets differ. I’m only going to look at the larger markets to keep it simple. There are many smaller markets out there that would be great for investors, and you can apply what I’m about to say to those.

Different Markets, Different Perks

You are looking at your handful of investor-advantaged markets. You may already have a list that you gathered yourself, maybe some experts suggested various markets, or maybe just from reading BiggerPockets you have taken note of several popular markets that a lot of people seem to be working in. We already know the price-to-rent ratios work in these markets, so that is one perk. What are other perks that may be present in a rental market?

  • Price. Some markets are going to be more expensive than others and some may have a really cheap entry price. You may be restricted as to your purchase price due to how much capital you have to invest, so price may have to be the deciding factor when it comes to choosing a market. But, as I’ll point out, you’ll realize you usually get what you pay for.
  • Cash flow.  This is probably one of the most obvious perks that people want. If there is no cash flow, there is no point in buying (unless you just get warm fuzzies in your belly knowing you own property in a really cool place, likely a beach city or somewhere you want to vacation). Since the price-to-rent ratios in all of the markets we’re looking at are good, all of the markets are expected to cash flow. So no problem there, but realize different markets cash flow different amounts.
  • Appreciation potential. As I say all the time, never buy based solely on appreciation potential. That is called “speculating.” Ask all the speculators from pre-2009 how well the market crash served them! So while I never advocate buying for appreciation potential but, rather, always buy for cash flow, some markets do have significantly more potential for growth and appreciation than others.
  • Age of property. This wouldn’t seem like it should matter, but it certainly does when it comes to what you will need to expect for maintenance costs. An older house, even if it’s in decent shape, will cost you more money to maintain throughout the years. All houses will need maintenance but the newer the property you get and the better built, the less you will have to spend in this department. Some markets have notoriously newer houses than others.
  • Quality of the neighborhood. The age of the property may even be semi-representative of this. Not in all cases, but oftentimes. What are the typical neighborhood qualities of a particular market that you would be buying in, in order to turn a profit? Profits can be made in both higher-quality neighborhoods and lower-quality neighborhoods, but there will be differences in the level of effort you have to put forth in order to make properties in different types of neighborhoods work.
  • Industry. Another major factor that goes into determining an investor-advantaged market is one that not only has good price-to-rent ratios, but also has enough industry to support population sustainment and growth. If you buy rental properties in a market that has only one major industry, and that industry goes bunk, what happens to your investment? Michigan cities experienced a lot of just that over the past few years and some people think North Dakota with the oil boom will experience that once the oil gig is over. There are some seriously enticing deals for investors in ND right now, with extreme profit margins and cash flow, but if the oil boom disappears, what else is in ND that people will want to go there for? Not to say you are in the wrong to buy there but be wary of what will happen to your property should the oil folks go away. Same with Vegas. Vegas has one primary industry (if you group them together)- gambling and entertainment. The bad thing about gambling and entertainment? In a market crunch, people stop spending money on gambling and entertainment. Effect on Vegas? Pretty substantial. But if you find a market with multiple big industries, you are staying safer because if one industry flunks out, you have others to keep the town running.

That is just a general list of factors I look at in a rental property market. Now, how do those all tie together? Understand there will always be trade-offs. You can buy a cheap property forecasting extremely high returns, but understand that your risk will be the highest in that case. Or you can buy a more expensive property with lower returns, and your risk will be much more minimal. You can’t have the best of both worlds- cheap properties, high returns, no risk. It doesn’t work that way. Here is a visual of the scale I envision when thinking of this-


Draw a straight line through the two lines at the price point you wish to buy and that will show you the relative associated risk. As always, nothing is absolutely certain here. You can easily buy a cheap low-quality property and have huge success with it. You can also buy an expensive really nice property and it be a total failure. This scale is not an indicator of guaranteed success, but rather an indicator of the risk you are taking on at each end of the spectrum.

Now let’s combine everything so you can see how it all ties together. I’ve admitted in the past I’m a total PowerPoint nerd and will take any excuse possible to get to draw something in it, so I’m giving you a graph to look at that compares different investor-advantaged markets. All of these markets are good markets for investors right now (as of today). If you were to buy in any of them, you are likely to be making a solid investment (as long as you buy right). But I’m going to show you the differences in the markets. Like, since they are all good markets, which do you choose because what are the differences? This graph is a little busy, but bear with me. You’ll see I included all of the factors I mentioned above for comparison.

graph markets

The higher the bar for each factor, the better, except for price (hence the rainbow color in attempt to differentiate that one). This is also a very casual graph based on what I am currently seeing amongst the markets and the available properties… it is far from exactly accurate. This is a very general depiction of the factors (“perks”) going on with each market.

Usually people care mostly about purchase price and cash flow. You will see those as the first two lines for each city. After those two you will see the other factors I mentioned previously, such as appreciation potential, age of property, quality of the neighborhood, and industry. Can you start to see the trade-offs? The lower the price, usually the higher the cash-flow but much lower on the other factors, which increases risk. The higher the purchase price, the lower the cash-flow but the better the other factors. All of those other factors contribute directly to your risk.

So now what? Well, decide what is most important to you in an investment property. Is it low purchase price? Is it cash-flow? Is it appreciation potential? Let’s say it’s cash flow. Looking at the graph, Indianapolis, Kansas City, and Chicago are your best bets. From those, you can rule out Chicago if you don’t have a lot of capital to start with because the purchase prices there are significantly higher. Then if you are down to Indianapolis and Kansas City, you can then look at the remaining factors and see which you are more comfortable with. I personally would go with Indy because I like the strength of industry there better than in Kansas City. Albeit the industry there is much lower than other markets, but it’s the highest of the cheap high cash-flow markets. What if higher quality is what you want rather than just high cash-flow? I’d say Dallas and Chicago, with Atlanta not far behind, are your best bets. Dallas and Chicago have much more appreciation potential than Atlanta (since Atlanta just finished out much of its hayday), but Dallas has really low cash-flow (thank you Texas property taxes and insurance!) and Chicago has a higher entry point for purchase price.

I want to show you what I consider to be two very opposite ends of the spectrum: Indianapolis and Dallas.

indy and dallas

Look at the difference in cash-flow of these two markets. You are basically looking at one of the highest cash-flowing markets and one of the lowest. Ignore purchase price for now and look at the other factors. The cash-flows are dramatically different, but then look at the appreciation potential, property and neighborhood qualities, and industry. Here’s where the trade-off happens. You can get really high cash-flows in Indy but you are also missing out on some major quality and potential (relatively). You can get all of that quality and potential in Dallas but you will be sacrificing cash-flow to do so. If we put these two cities on the scale ‘o risk, it might look like this:

dallas indy scale

Notice Indy still isn’t too far to the left because it is a good market to buy rental properties in and far from the riskiest place you can buy in. It’s a great market actually. But if you compare it to what you would be getting with Dallas, you can see where that risk level differs due to the factors I mention.

Understanding Trade-offs

There is a trade-off to everything in real estate investing. To any kind of investing and, quite frankly, to everything in life. You can buy the cheap flat-panel TV and it may work just fine for 10 years to come, but the risk of it not working that well is higher. Or you can buy the super expensive 3-D flat-panel TV and it falls apart in a week. The risk of that happening is much lower, however.

So, as you look at markets for investing, you first need to decide what is most important to you. Choose the markets that are good for that factor you are most concerned with and then wean them down from there. Don’t pout when you can’t find a market with the nicest houses, the highest returns, and for the lowest prices. If there was one market that was that good, everyone would have bought it up by now! Although admittedly Phoenix, Memphis, and Atlanta all went through a phase of being nearly just that (great returns for great properties for great prices), but we are past that phase now. This also goes back to the famous 2% rule. Yes, you can hit the 2% rule all day long, but you will be sacrificing major quality to do so and increasing your risk. Three years ago you wouldn’t have, but the market has changed and now you’ll be taking on much more risk.

I hope that helps in learning to choose a market. Pick your most important ‘want’ first and figure out which markets best support that, and then buy away! There is enough to go around for everyone. Okay, well not as much now as there used to be but you can still buy plenty.

Happy investing!

Photo Credit: milos milosevic via Compfight CC 2.0

About Author

Ali Boone

Ali Boone is a lifestyle entrepreneur, business consultant, and real estate investor. Ali left her corporate job as an Aerospace Engineer to follow her passion for being her own boss and creating true lifestyle design. She did this through real estate investing, using primarily creative financing to purchase five properties in her first 18 months of investing. Ali’s real estate portfolio started with pre-construction investments in Nicaragua and then moved towards turnkey rental properties in various markets throughout the U.S. With this success, she went on to create her company Hipster Investments, which focuses on turnkey rental properties and offers hands-on support for new investors and those going through the investing process. She’s written nearly 200 articles for BiggerPockets and has been featured in Fox Business, The Motley Fool, and Personal Real Estate Investor Magazine. She still owns her first turnkey rental properties and is a co-owner and the landlord of property local to her in Venice Beach.


  1. Ali,

    Interesting article, and I think it hits the nail on the head as far as trade offs. The one thing I would say, is it’s important to understand that trade offs aren’t linear, because real estate investing isn’t efficient in an economic sense. Capital does not flow (perfectly) freely from market to market, there is tremendously high friction, and endogenous factors that drive price other than the behaviors of homo economicus.

    One of the things I’d be curious to hear about is how you quantified each of the factors, that is:
    1) Price
    2) Cash flow
    3) Appreciation
    4) Age
    5) Neighborhood quality
    6) Industry

    At a glance, price, cash flow, and age all seem to be easy to quantify, but I’d be curious to hear what class of properties you looked at when you put this together. The reason I say this, is because class A – B- might have great appreciation potential in Dallas, C slightly less and C- – F are Section 8 housing in areas that the gentrifiers wouldn’t want to go lest they had to. Are the numbers just place holders based on your “best guess”?

    I guess the question is, how does one practically apply the above, and what are the data sources and methodology that you used so that this can be replicated across markets.

    Thanks for writing this!


    • Hi Riley. Good questions. Not sure if you’ll love my answers but I’ll certainly answer them. Unfortunately the “data sources” I used are more in my head than published…not that I made them up but I work with properties in all of those markets so I used what knowledge I know of each market (housing prices, age/location, etc.) to “quantify” each one. So the info is accurate but based on just hands-on experience with each market. As far as which properties was I looking at, I’d say on average they are B properties, but more accurately it is whatever class of property makes sense in that market from a price-to-rent ratio standpoint and staying out of the ghettos. So definitely no D-F properties, C would be stretching it as I don’t work with lower-quality stuff (not a fan), lots of Bs and maybe a couple that would count as A but not many as the numbers on those don’t usually work. So basically the properties I based it off of are the ones that I consider to be a typical good investment for that area. So it’s more general than specific.

      Sorry I can’t give you a more analytical explanation, but hopefully that answers what you were asking.

  2. Phenomenal article, Ali! I can tell you put a lot of work into it. The only thing I’m confused on is the age category. The higher the bar, the more older or newer homes the area has? Thanks!

    • Yep Sharon, Matt is correct. All bars, the higher the better, except for price which is why I made that one rainbow to help differentiate.

      And thanks! I admittedly spent more time than I would have liked on the graphs but like I said, I’m always looking for an excuse to draw in PowerPoint 🙂

  3. Sharon, I think Ali is showing the higher the bar the better the parameter. So in the case of age, newer is better and thus the higher the bar the newer the homes are.
    Great article Ali. I am looking to invest in rental properties out of state and this gave me some perspective on comparing markets.

  4. Brant Richardson on

    Nice article, great stuff for us out of state investors. Your making me wish I had chosen Indy instead of Kansas City though!.

    I’d say when choosing a market to get started in, the age of property and quality of neighborhood would be lower on my importance list than the others. When it comes time to actually buy a house you will be able to find the pockets of newer houses and better neighborhoods in any of the markets.

    I feel appreciation potential is pretty closely tied to industry. The industry will bring the growing population and the appreciation. So to really simplify, it’s purchase price to rental rate ratio and industry that make a good market for me.

    • I think that’s a good line of thinking Brant. Remember though that in any market, the older properties in the not-as-nice neighborhoods won’t appreciate as much as the nicer higher-end stuff. And the price-to-rent ratios on the nicer areas in a lot of markets are likely to not make sense. Chicago for example, you have to buy in the not-as-nice areas if you want the numbers to work. You don’t have an option, if you want to profit, to buy nicer stuff there. So you are right in one sense that industry does have a huge connection to appreciation, but different micro markets will appreciate differently from each other and not all are advantageous to invest in.

  5. Great article, I am a new RE investor and I’m currently in the process of trying to pick a city to buy my 1st rental property. Do you have any favorite websites or tools that you use when researching a city and it’s attributes. I haven’t traveled much in the US and I am having a hard time gauging which market to start in. Thank you!

  6. Ali, you usually write my favorite columns on BP. It happened again. It interested me as both an in-state and out-of-state investor.

    One mantra that I believe in is one that seems to make new investors stop in their tracks and think:

    “The market is more important than the property.”

    • You know what’s even more important than the market AND the property, Keith? The PROPERTY MANAGER (whether it be yourself or someone hired). You can have a horrible market and a horrible property, and still rock it out with the right management. Okay, maybe not evvvvery market (if it’s totally desolate with no one living there to rent it), but even then, I mean there has to a creative PM out there who could do it, right?

      Point is- an excellent market and an excellent property will steal money out of your pockets left and right if not managed well.

      But with that said, I think your mantra absolutely holds true and thanks for the compliment about my articles! I really appreciate it. Any ideas for what I can write about this week? Lol. I’m at a loss.

      • I agree with you. With twelve years of RE investing and 23 properties in three different geographic markets, I concur that competent, responsive management is even more important than market. They’re both more important than the property.

        A mansion is not an asset or a good investment if it’s in a swamp and managed by bungling circus clowns.

        For a new topic, what about straight-up mainstream financing? For example, in non-owner occupied conventional, you have to put 20% down on SFHs, 25% on duplexes to four-plexes; or as little as 3.5% down FHA owner-occupied with PMI; 0% for VA, etc.

        OK, so it’s not an exotic topic but it appeals to the widest audience – novices and beginners. Few write on this subject.

        With no loan, there’s no leverage. With no leverage, there’s no great total rate of return, and much inflation-hedging ability is lost. Now that’s more spicy viewed through that lens! Vitally important stuff.

        Thanks again for the nice column. -Keith

  7. Ha…hilarious image in my head of those clowns around the mansion in the swamp.

    I like your take on leveraging! I definitely agree. As far as writing about it, not sure I know enough to speak too in detail about it but I’ll ponder it and see what I come up with. Thanks!

  8. Jonathan MacMillan on

    Hey Ali,

    I’m new to this site, but already it’s become clear that your articles are a treasure trove of useful information.

    I wanted to ask you, as somebody who has invested a bunch in Atlanta, about its investing potential. It seems clear that it was a great idea a few years ago, and is still a pretty good idea, but I’ve recently discovered articles and forum posts from people saying that it’s starting to dry up and the deals are harder to come by.

    As a newbie this is a strange thing to hear because I don’t yet know how “easy” deals should be to come by, so for something to be “harder” is pretty arbitrary for me.

    What are your thoughts on Atlanta. The graph in the above article seems to represent almost exactly what I’m looking for: moderate to low cost, adequate rental cost, good industry. But I was wondering if you were also of the opinion that it’s starting to dry up. Also, when people talk about Atlanta (or any city for that matter) they’re including the middle-upperclass suburbs as well, right?

    I’ve looked at some suburbs of Atlanta that seem to have lots of available properties, good schools, promising rental prices and newly constructed houses – and that was just a Zillow search. Am I missing something?

    • Hey Jonathan! Great questions. The quick answer is, yes, I agree with the drying up in Atlanta. However the keyword there is “drying”, as opposed to “dried”. You can still get deals there. It’s not the easiest market at all though, meaning the process can be tedious and full of headaches. For example my cousins just bought a standard investment property (not sure if it was a regular sale or short sale) and they only closed on it after 8 months of bidding on a gazillion properties. Financing can be difficult in Atlanta because appraisals come in notoriously low. Sellers are tough. Inventory is lower, etc. Deals can still be found, but it’s just not smooth sailing like other markets (with equally good returns or better) are.

      I just wrote a new article this past weekend that might help if you want to check it out-

      Hope that helps?

    • Nathanial Dunne

      Hi Jonathan,

      If you’re considering Atlanta, in my opinion it’s still a great location. It’s one of many good locations across the USA. Yes there are fewer deals than in past years, but there are still plenty of good deals. I’ve bought a number of homes there in various locations. I’d be happy to put you in touch with a couple of guys who I’ve bought properties from, and also a lender who knows Atlanta well.

      You can message me for more information.

  9. Jeb Brilliant

    Hi @Ali any chance you have a similar article for the current market that includes Indianapolis and Kansas? I’m trying to figure out where and what to buy.
    BTW, great article, I like the way you present everything so concisely.

  10. Nathanial Dunne

    Hi Ali,

    It’s been a while since we’ve chatted, I hope you’re well. I’ve had a few people on BP reference this article so I’ve read through it and also wanted to add in a consideration that investors need to include while doing due diligence on locations. While the graphs and figures are extremely broad considering you’re talking about whole cities, I don’t want to talk about that, as you have a great article to help people see what considerations they should use.

    I wanted to suggest to readers that when looking at ‘cashflow’, they ask themselves, of that ‘cashflow’, how much do I get to keep annually and how much do I need to reinvest to keep the property functioning and rent ready. Repairs and maintenance are the expenses I find most investors simply don’t factor into property analysis. And if they do, it’s some number they’ve guessed. For example I hear people say to estimate, 5% of rent. Well, if you’re renting for $800 per month, 5% is only $40 a month or $480 per year. I can’t think of many properties of mine that rent for $800 a month where I’ve spent that little each year. There is always something to repair, repaint, replace, etc if you’re wanting to be a good landlord and keep a good tenant. Most experienced investors know 5% to be way too low of an estimate on most properties.

    So my advice is when considering cashflow, also consider how much will stay in your pocket and how much will need to go back into the property.

    Thanks again Ali, great article.


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