Business Management

5 Steps to Structuring the Perfect Professional Email

Expertise: Real Estate Investing Basics, Personal Development, Landlording & Rental Properties, Real Estate News & Commentary, Business Management, Flipping Houses, Real Estate Deal Analysis & Advice, Personal Finance, Real Estate Marketing
236 Articles Written

I get asked a lot of questions by investors, developers and other colleagues about business topics. Some of them focus on marketing and most recently branding a new business. I have said many times before in several blogs and I think even in my podcast that what I do and the key to my success is in the numbers. Really working the Forums, using social media to my advantage and communicating across all platforms what we are about have all helped me tremendously.

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One very important aspect of our business as a whole is the communication that we provide to each member of our team, our clients and to other investors. On any given day, I make 80 social media posts, send out 100 emails and interact with 10-15 other business owners. At times, an investor’s first impression of me is the email that they get in their inbox. Now, I will admit that I am not the best at grammar or spelling at times, but I make up for that with content.

Related: The Beginner’s Guide to Highly Effective Real Estate Networking

Sometimes a message calls for a little flash, so you open with a crazy statement or tag-line like we often do on social media posts. However, in a formal business email, when corresponding with investors and introducing anyone to members of your team, professionalism is top priority. This may seem basic — and it is — but according to studies, 80% of all human interaction is miscommunication. That means only 20% of what we send out actually gets delivered in the way we intended. This is especially true in our modern online world and in email. The intended party cannot see you and your body language or hear your vocal inflections. This makes the clarity and formality of a business email very important because you don’t want to be misconstrued.

It is for this reason I feel that communication that is consistent and consistently delivered is so important to the success of our business and our brand. It is a personal way of marketing who we are and what we are all about.

The first item we teach new members of our team is how to structure an email.

It’s a 5 part process so here goes.

5 Steps to Structuring a Professional Email

1. Start with an appropriate greeting.

Depending on how well you know the recipient or the topic will determine the formality. This also sets the tone of the message.


Hello Mr. Smith,

I hope this message finds you well. Happy New yYar to you and your team (or family if more personal).

2. Describe the purpose of your communication.

If it’s a follow up, describe where and how you connected, i.e. event, meet up, expo, over coffee. Ensure that your purpose is clear and specific.

If you are requesting information or reviewing a previous response with additional information, reference the previous message.


The purpose of this message is to follow up on the conversation we had this past Wednesday at Joe’s over coffee. We had discussed XYZ plan of attack for gopher hunting, and I just wanted to add some insight from what I recently learned of the creature’s habits.

3. After providing the background details and the purpose of the message, cover your topic with concise language.

Provide the reader with examples or references to back up your statements. This adds clarity and lends credibility to your statements. Always write in complete sentences, and never jump topics in the same sentence.


According to Wild Ohio Magazine, a publication of the Ohio Division of Wildlife, Ground Hogs or Gophers are complete vegetarians. They like to burrow near their most favorite food source and always have an entrance and exit hole in separate locations. They need no external watering source because they get all the moisture they need form the plants they eat. That being said, if we block one hole and keep a box trap filled with berries near the other, we have a good chance of catching them for an easy removal.

Related: Lead Magnets: The Secret Way to Build an Awesome Email List

4. Finally, the close or conclusion engages the reader and directs further action.


I’m positive that we will be able to move the creature humanely to complete the project and start building the new office. I’m looking forward to hearing your opinion on the matter. I hope you enjoy the rest of your day.

5. The signature follows the conclusion and also provides contact information and company references.

Our signatures also include “Best Regards.”


Best Regards,
Engelo Rumora? Founding Partner | Ohio Cashflow? 816-372-5334 | [email protected] | Like us on Facebook | Follow us on Twitter | Watch us on YouTube

So this is how to structure an email. Some might say that it seems old fashioned, but this structure has opened business relationships and assisted in closing deals. Like I said, communication is important, and in many cases, this is your first impression. Make it great!

Have any great email tips — or gopher hunting stories? 🙂

Then don’t forget to comment below!

Engelo Rumora, a.k.a."the Real Estate Dingo," quit school at the age of 14 and played professional soccer at the age of 18. From there, he began to invest in real estate. He now owns real estate all over the world and has bought, renovated, and sold over 500 properties. He runs runs Ohio Cashflow, a turnkey real estate investment company in the country (Inc 5000 2017 & 2018) and is currently in the process of launching a real estate brokerage called List’n Sell Realty. He is also known for giving houses away to people in need and his crazy videos on YouTube. His mission in life is to be remembered as someone that gave it his all and gave it all away.

    Seth Williams Specialist from Grand Rapids, MI
    Replied almost 5 years ago
    Nice post Engelo! This is such an important topic for anyone in the business world. To this day, I’m always shocked at how poorly some people write emails – with incomplete thoughts, terrible grammar, misspelled words and no punctuation, it’s pretty amazing (in a bad way). Given that most of us use this medium as our of our primary (if not THE number one) method of communication, you’d think we’d all instinctively know how to do it well… but there is definitely room for a lot of folks to improve. This kind of tutorial can be a great learning tool.
    Engelo Rumora Specialist from Toledo, OH
    Replied almost 5 years ago
    Hi Seth, Thanks for your comment. I remember that professional email structuring was one of the first things that I was taught by one of my mentors. I previously used the number 2 in place of the word “to” and the letter U in place of the word “you” haha My grammar is still poor these days but much better than before. Thanks and have a great day 🙂
    Pyrrha Rivers Investor from Yokosuka, Japan
    Replied almost 5 years ago
    Great post, Engelo! Thank you for the wonderful tutorial. Breaking it down into steps explaining and illustrating each part is great teaching. I would like to ad a reminder, primarily to myself, that being concise is also important when communicating via email. Think of how often you receive an email and you are turned off by the sheer length of it. You close it and save it for when you have plenty of time. I write about this because it is a great flaw I am working to correct. and perhaps there are others struggling with the same. As you can clearly see here, I can go on and on and on. I have done some soul-searching and here is what I’ve found and want to share. Those who like me, come from a time when written communication was via letter writing, now called snail mail, may struggle with the same issue. When we wrote letters, our words were all the recipient had as reference to our message. We were taught to write long, engaging and descriptive messages that painted clear and vivid pictures because the recipient had to wait weeks or even months for the message. With electronic communication, however,I have to remind myself that it is more like a conversation and less like a story. The recipient will reply in as little as a few seconds to as long as perhaps 48 hours. So as long as there are complete cohesive and comprehensible sentences, less is often best. I will continue to work on being concise.
    Engelo Rumora Specialist from Toledo, OH
    Replied almost 5 years ago
    Hi Pyrra, Thanks for your awesome comment. I couldn’t agree more. Although I personally admire the lengthy and well composed emails. My responses are very short and to the point. And as you mentioned, if the email is lenghty but of importance I tend to flag it and review later in the day. I normally wake up to 50+ emails and exchange another 100+ throughout the day so I really need to cut to the point with every response. Thanks again and have a great day.
    Jeff Trevarthen Lender from San Jose, CA
    Replied almost 5 years ago
    Thanks for the great post! I think one important thing to add is a clear, concise, and to the point subjuct line.
    Engelo Rumora Specialist from Toledo, OH
    Replied almost 5 years ago
    Hi Jeff, Thanks for your comment. Yes and Yes. Have a great day.
    Roy N. Rental Property Investor from Fredericton, New Brunswick
    Replied almost 5 years ago
    Engelo, I am one who is old enough to have communicated via letter. In the early days of e-mail {I’ve been using it since the 1980s}, emails were written as though they were letters; some of us still write emails in that manner. If more folks wrote their business e-mails as though they were writing business letters {because they are}, they would communicate more clearly and effectively.
    Engelo Rumora Specialist from Toledo, OH
    Replied almost 5 years ago
    Hi Roy, Thanks for your comment. This is something that I always endeavor to do unless corresponding with my team. We actually now use Hip Chat in the office to save time on emails. Hip Chat is an app that allowed live messaging and document sharing. Thanks and have a great day.
    Ben Leybovich Rental Property Investor from Lima/Chandler, Ohio/Arizona
    Replied almost 5 years ago
    So this is what I’ve been doing wring all these years…I always start out – listen up you dumb horse’s ass…
    Engelo Rumora Specialist from Toledo, OH
    Replied almost 5 years ago
    hahaha Same here, Its always – Hey Mate, haha Thanks Ben, emailing you today to confirm meeting tomorrow 🙂 Grazie
    Andrew Hodgson Real Estate Broker from Olympia, WA
    Replied about 2 years ago
    These days, even with people communicating online constantly and trying to crank out as much content as possible, still something as simple as proofreading before sending can make all the difference. Not only will proofreading increase the professionalism of the email or post, but the overall quality, too. “Content is not enough,” marketing wizards are always telling us, “you need quality content!” I should want to do anything to help me stand out from the herd, right? Forcing myself to proofread my emails and online content not only helps me catch spelling mistakes and awkward sentences, but also helps me keep the content short and sweet. If I get bored reading a lengthy article THAT I WROTE, how can I possibly expect my audience to read it all the way through!? (ok proofreading now so I don’t look like an idiot… done!)