Commercial Real Estate

The 3 Habits of Top-Performing Apartment Building Investors

Expertise: Business Management, Commercial Real Estate, Landlording & Rental Properties, Real Estate Deal Analysis & Advice, Mortgages & Creative Financing, Personal Development, Real Estate Investing Basics
126 Articles Written

Many investors want to get into apartment buildings. They rightly view it as a way to achieve their financial goals, and they recognize that any other investing strategy (such as single family houses) will simply take too long.

Want more articles like this?

Create an account today to get BiggerPocket's best blog articles delivered to your inbox

Sign up for free

Some of those investors actually take action and invest in their education; perhaps they buy a course, attend a seminar, or even hire a coach.

Interestingly, out of these eager investors, only 10% of them go home and actually implement the system they’ve learned. The rest quickly lose their enthusiasm and resume their normal life.

What’s missing?

If you talk with “top gun” entrepreneurs who are actually doing deals, you’ll find that they develop 3 habits that other “normal” investors don’t. Top guns perform these 3 activities each and every week and often for months and even years. It’s doing these 3 activities consistently over a long period of time that produces results for these entrepreneurs.

The 3 Habits of Top-Performing Apartment Building Investors

Habit #1: Constantly Build the Team

Top guns are constantly networking to build their team. They start with commercial real estate brokers to generate consistent deal flow. Eventually, they get “off-market” listings from these brokers who learn to trust them and know they perform.

Related: From Listing to Closing: The Step-by-Step Process I Used to Buy a 32-Unit Apartment

Off-market deals are the golden nuggets of investing. That’s because these deals are not marketed to the public, there’s no competition, and you’re most likely to get a deal done that works.

Listing brokers only give off-market deals to people they know will perform. Off-market deals are a lot less work for them too because they don’t have to create lengthy marketing packages, show the property, and deal with a bunch of tire kickers.


Deal flow is the life blood of the entrepreneur, and the vast majority come from brokers.

Top guns know this and are constantly expanding and strengthening their broker network.

They’re also constantly networking to find new and better property managers, lenders, appraisers, insurance agents and attorneys. They recognize that their success depends on the strength of their team. That’s why they’re constantly recruiting new team members.

Habit #2: Always Be Raising Money

Top guns are constantly meeting with potential investors to raise money. They recognize that their ability to scale the business is only limited by two things: (1) their ability to find deals and (2) their ability to raise money. The sky’s the limit.

Once they’ve exhausted their immediate circle of influence, they don’t give up raising money (like most other investors do), but they expand their network consistently and intentionally. They talk to EVERYONE they meet about their real estate business and ask for referrals. They follow up with lunch meetings and build relationships with potential investors.

Top guns are constantly raising money, and so should you.


Habit #3: Consistently Analyze Deals and Make Offers

Top guns are constantly analyzing deals and making offers. They recognize that investing is a numbers game, and that the more deals they look at and the more offers they make, the more likely they are to do deals.

What About You?

If you’ve already invested in your education and you bought a course or attended a boot camp, good for you! That proves you’re an action-taker!

Related: How I Raised $5 Million to Buy an Apartment Complex in 2 Weeks — While on the Beach

But now what? What have you been doing since then?

If you’re looking for a game plan of what you should be doing next, look no further than what the top guns do every week: build the team, meet with potential investors, and analyze deals and make offers.

It’s as simple and as difficult as that. Do these 3 activities each and every week. Don’t be discouraged by the lack of results. Keep doing them and EVENTUALLY you will raise the money you were looking for, and EVENTUALLY you’ll do that elusive first deal.

Build the team. Meet with investors. Make offers. Repeat.

To what degree are you developing these habits? What’s holding you back?

Let me know with a comment!

Michael Blank is a leading authority on apartment building investing in the United States. He’s passionate about helping others become financially free in 3-5 years by investing in apartment building deals with a special focus on raising money. Through his investment company, he controls over $30MM in performing multifamily assets all over the United States and has raised over $8MM. In addition to his own investing activities, he’s helped students purchase over 2,000 units valued at over $87MM. He’s the author of the best-selling book Financial Freedom With Real Estate Investing and the host of the popular Apartment Building Investing podcast Apartment Building Investing podcast.

    De Andre Harris Real Estate Investor from Kansas City, Kansas
    Replied almost 4 years ago
    Great article. Direct and to the point.
    Ayodeji Kuponiyi Investor from King of Prussia, Pennsylvania
    Replied almost 4 years ago
    Great post Michael. I’m working on building my team however at times I find myself feeling discouraged with the thought of raising money to buy an apartment. I sometimes feel that I need to show potential investors what I’ve acquired, how its cash flowing, and my plan/vision for future acquisitions.
    Darren Sager Realtor from Summit, NJ
    Replied almost 4 years ago
    Great article Michael! I think you can also apply this to anyone who’s a buy and hold investor, which is great. Although we’re out for “passive” income, it takes an active person to get it!
    Account Closed Flipper, landlord, investor from Coronado, California
    Replied almost 4 years ago
    Good article, Michael, thank you for sharing it with us. This is a very simple strategy that we should all be able to follow. The ‘top gun’ moniker is a bit cliché, but then, I was an instructor at the Navy Fighter Weapons School (a.k.a. TOPGUN) for a number of years so I may be a bit jaded. Thanks again, Vincent
    Antony Skordoulis Retired from Las Vegas/Henderson, Nevada
    Replied almost 4 years ago
    Thanks Michael, I’ll check out the e-book. Clear and consistent, with massive action, produce the greatest odds for success. Happy hunting, Antony