Real Estate Deal Analysis & Advice

The Anatomy of an Awesome Offer Package for Your Next Multifamily Deal

Expertise: Business Management, Commercial Real Estate, Landlording & Rental Properties, Real Estate Deal Analysis & Advice, Mortgages & Creative Financing, Personal Development, Real Estate Investing Basics
126 Articles Written
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When you make an offer, you want to put your best foot forward. If you and your offer are taken seriously, there is a better chance you’ll have your contract accepted.

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Your offer package should achieve two goals: (1) communicate the terms of your offer (of course), but also (2) build your credibility.

If your reputation as an experienced investor precedes you, then ignore the rest of this article. But if you’re a newbie, then listen up! Otherwise, your chances of getting your offer accepted dwindle.

Because communicating your credibility is such an important part of the offer-making process, your “Offer Package” should be more appropriately called the “Credibility Package.”

Related: 3 Steps to Get a Proof of Funds Letter for Your Next Multifamily Deal

Components of a Good Offer (Er, I mean Credibility) Package

Your offer package should consist of the following documents:

  • Cover Letter. Start out the package with a one-page cover letter. This cover letter should talk about you and your team, what’s included in the offer package, and how excited you are to proceed with the deal. It should be upbeat and convey confidence to the broker and seller who will be reading it.
  • Letter of Intent (LOI). Follow the Cover Letter with the Letter of Intent, which contains the terms of your offer, such as price, down payment, and closing timeline. This is used as the basis for negotiating the deal. Once you and the seller sign the LOI, you can forward it to your attorney to draft the purchase contract.
  • Proof of Funds Letter. In my article “3 Steps to Get a Proof of Funds Letter for Your Next Multifamily Deal,” I spoke about how to get a Proof of Funds letter from a potential investor. It’s easy to produce and doesn’t obligate your potential investor to anything. While not always necessary, it makes your offer more serious and sets you apart from other buyers making offers.
  • Information About You and Your Team Members. Especially if you’re a newbie and don’t have a track record, it’s vital that you emphasize the team you’ve built around you. End the package with your bio as well as that of your most important team members (such as property manager, CPA, real estate attorney, etc.).

Trust is Key to Getting Contracts Accepted!

Trust plays such a crucial role in business. The less trust there is, the longer things take, or more likely, things never happen.

For example, a well-known buyer with a track record of closing on similar deals can often command a lower price than his competition because his reputation precedes him. The seller is more likely to consider a lower price if he knows the buyer will perform.

Related: Multifamily Myths: Why You Don’t Control The Value Like Everyone Says You Do

On the other hand, if you’re not a well-known buyer and/or you’re a newbie without much of a track record, you have to work extra hard to earn that trust with the broker and seller.

You can build trust long before making an offer by meeting with the broker in person and then staying in touch.

In addition, submitting your Offer Package with the components I’ve outlined in this article continues to build trust with the broker, and it makes it easier for the broker to advise his seller to take you seriously as a buyer.

What challenges have you come across when making offers? What’s worked for you for being taken seriously?

Leave a comment, and let me know!

Michael Blank is a leading authority on apartment building investing in the United States. He’s passionate about helping others become financially free in 3-5 years by investing in apartment building deals with a special focus on raising money. Through his investment company, he controls over $30MM in performing multifamily assets all over the United States and has raised over $8MM. In addition to his own investing activities, he’s helped students purchase over 2,000 units valued at over $87MM. He’s the author of the best-selling book Financial Freedom With Real Estate Investing and the host of the popular Apartment Building Investing podcast Apartment Building Investing podcast.

    Jairus King Professional from Fredericksburg, Virginia
    Replied about 4 years ago
    Michael, Thank you so much for this article! I like the approach because we can come to terms, before I have to get my real estate attorney involved. Nobody wants to spend all day putting in offers that will go no were. This at least increases the chance of us having a true deal before having to so the next piece of work.
    Andrew Syrios Residential Real Estate Investor from Kansas City, Missouri
    Replied about 4 years ago
    I think this is a very underrated and important aspect of a loan request. You may think it’s all about them crunching numbers, but a huge part of it is what they think of you and how well they will sell you and your request to committee. You want to impress the Hell out of them with your loan request package!
    Bolawa Fadoju Rental Property Investor from Toronto, Ontario
    Replied about 4 years ago
    Fantastic article. As a newbie myself, I will certainly use this approach in putting together an offer package.
    Abhishek Banerjee from San Francisco, CA
    Replied about 4 years ago
    Michael, why would a seller care about your team? Also, does it ever make sense to justify your offer i.e. the assumptions and calculations you did to get there, assuming you did any and you feel it makes the justification for your offer stronger?