2 Ways to Celebrate Independence Day as a Real Estate Professional

2 Ways to Celebrate Independence Day as a Real Estate Professional

2 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Sterling attended the University of Indianapolis.

Instagram @sterlingwhiteofficial

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Independence Day is truly one of the most special days of the year for real estate professionals. How will you exercise your freedom this 4th of July?

There are a lot of great holidays throughout the year that make for high impact real estate marketing campaigns. The 4th of July is a little different. There may be some of those opportunities, but it’s a lot bigger and more personal than that. Absolutely get out and grab some 4th of July sales deals on things you need for your real estate business, but don’t stop with that (and a few minutes of fireworks afterwards).

Don’t Take Your Freedom for Granted

Whether you are a real estate agent, investor, or other business owner, this is an extra important day. Imagine if you didn’t have the freedom to own a home, to invest and provide for your family? Millions of people may never have that freedom.

At least hundreds of thousands of individuals are putting their lives on the line today to protect your freedom to do that. Tragically, some will lose their lives today. And their families who have graciously allowed them to serve and support them may forever have to live with that sacrifice —  usually without much appreciation.


Related: America’s Middle Class is in Bad Financial Shape: Here’s How Real Estate Can Help

One thing that I always practice is gratitude and appreciation. I have a wealth of reasons for this, including the simple fact I live in America, where I have the freedom to control my life’s destiny. I can determine where I go in life.

For me, this really compels two different, yet equally important actions this July.

Use Your Freedom

We have the freedom to celebrate this July 4th. As real estate pros, we enjoy the freedom to take the day off with family. We also have the rarely tapped freedom to go all out to achieve and experience our full potential in all areas of life. That includes relationships, experiential adventures, and business. It’s a freedom some people alive today have — and far fewer have had throughout history. Seize it and enjoy it. If you can dream it, go for it.


Related: The Power of Gratitude: How to Boost Profits & Spread Joy With Thank You Notes

Help Others Find That Independence

One of the best freedoms we have is being able to help others increase their own level of freedom and independence. That can begin with providing healthy and affordable rentals — or even building houses for the less fortunate here or abroad. That can eventually mean helping others into homeownership. It also means helping them to learn to invest. If you teach them how to fish for themselves, they can keep increasing their own freedom and ability to realize their potential, give their family members that gift, and then share it with more people.

What will you do to flex and celebrate your freedom this Independence Day?

Let me know with a comment!

More than most, real estate professionals understand the privilege of being able to freely pursue the life they choose. Here's how to channel that this 4th.