Mortgages & Creative Financing

3 Ways to Attract Private Capital to Your Real Estate Deals

Expertise: Mortgages & Creative Financing, Personal Development, Landlording & Rental Properties, Personal Finance, Real Estate News & Commentary, Real Estate Deal Analysis & Advice, Real Estate Investing Basics, Business Management, Commercial Real Estate
172 Articles Written

I know of very few guys who have been able to leverage their money — without the aid of additional private capital — into acquisition of significant amount of real estate. Indeed, most of the successful investors become such by figuring out how to leverage other people’s money.

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Most of us, having exhausted our own resources, eventually begin exploring ways to attract private capital to our deals. And while the there are countless ways, all of them fall into one of three categories:

  1. Democracy
  2. Limited Partnership
  3. Debt



When most of us think of partnerships, this is what we think of. This is when you and a friend(s) set up an LLC, fund it with some money from each one of you, and go buy an asset. These are easy to do, with limited reporting requirements and minimum paperwork. This is what most people do.

There are some issues here. For one, this type of structure is referred to as “democracy” because each of the members gains voting rights according to the proportional ownership of the LLC. Which means what? It means that in order to decide whether to go with carpet or tile flooring, you have to have a vote. That’s right — a democracy requires an agreement. And yes, things can be discussed in the operating documents, but at the end of the day, it is what it is.

Also, if the LLC takes out a loan, most of the time all of the members will be required to sign full recourse. If you are trying to attract money to your deal, the notion of recourse is no good!

So, be sure that you like the people you go in business with, and be sure you know them well. Money tends to amplify that which is there — if you are dealing with a nice person, they will be even nicer with money on the line. If you are dealing with a not-so-nice person, talk about pain…

Limited Partnership

Limited partnership is a mechanism that allows you to alleviate both of the problems of a democracy. For one thing, this structure is comprised of general partners and limited partners, whereby the limited partners are only there to provide funding, while GP retains operational control. This is huge. Additionally, limited partners are not subject to recourse from the banks, which is very attractive to them.

Seemingly, this solves all of the issues. However, since LPs have no operational control, in essence what you are doing is dealing in securities, and the only proper way to do it is via Reg D exclusion. Unfortunately, between legal and due diligence, you must have at least $50,000 to get things rolling. This is obviously quite tough for newer investors. Besides, these additional costs, as well as the split of the general partner, make Reg D totally impractical on small deals.

So, what do you do, if you need funding for down-payment on a smaller deal?



You do debt!

This is where you approach a friend for a loan. You offer an attractive proposition, collateralized by the asset. By doing this, you retain the ownership of the deal, and your private money becomes a lender with property as collateral.

Now, if there is a bank involved, then obviously the DSCR has to conform, and your debt partner is forced to sit in second position behind the bank, unless you can be more creative.


OPM is perhaps the greatest advantage of real estate. OPM can lower the price of entry tremendously. However, that doesn’t mean that it’s easy to figure out what, where, how, and why.

Hopefully this article helps a little.

Any questions about attracting private money? How did you make it work in your own business?

Let’s talk in the comments section below.

Ben has been investing in multifamily residential real estate for over a decade. An expert in creative financing, he has been a guest on numerous real estate-related podcasts, including the BiggerPockets Podcast. He was also featured on the cover of REI Wealth Monthly and is a public speaker at events across the country. Ben is the creator of Cash Flow Freedom University, the author of House Hacking, and a noted Multifamily Underwriting coach. Through his company, Source Capital LLC, Ben currently operates $40M of multifamily real estate. Learn more about him at

    Curt Smith rental_property_investor from Clarkston, GA
    Replied over 3 years ago
    Hi Ben, This topic could use a few links into other blogs/threads on “securities” vetting the borrower (accredited etc). I’ve done JVs with “equals” via the LLC/operating agreement path. It’s essential that an attorney writes the operating agreement, it’s alot more complicated than one imagines if you’ve never set up a per deal LLC. One problem I’ve yet to solve is how to bring in partners when there’s bank financing involved and its a small deal that doesn’t warrant the LLC approach. IE I’ve not solved doing rentals with a JV and bank financing without an LLC. Its a typical structure with the partner brings in 100% of the cash to buy and rehab the rental, but its hard to leverage up without a commercial loan and an owning LLC.