Real Estate Investing Basics

Top 4 Factors to Consider When Evaluating a Real Estate Market

Expertise: Personal Development, Business Management, Real Estate Investing Basics, Landlording & Rental Properties, Personal Finance, Flipping Houses
125 Articles Written

It’s easy to get overwhelmed by the amount of data available when assessing a real estate market. Media sources create lists like “10 Best Rental Markets” to help simplify the stats, but sometimes you’re looking at a specific market and you want to evaluate it for yourself. How should you do that? 

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As a turnkey provider and real estate investor of more than a decade, I’m well versed in weeding through the data to determine if an area is ripe for investment. Here are four indicators I give weight to when evaluating a market.

Note: I want to be clear that when I evaluate a market, I’m doing so with my turnkey business in mind. So it’s important for me to understand what the returns will be like in that market both for my company, which is flipping the houses, and for our clients, who will own the houses as long-term rental properties.)

How to Choose the Best Markets for Real Estate Investing

Property Appreciation

It’s imperative to understand if, on average, home values in the market you’re considering are going up or down over time.

We don’t need a hockey stick graph here. In fact, huge spikes or dips in property appreciation can represent a volatile market and should give you pause. But a historical approach will help you identify how the market has performed over time and predict how it will perform in the future. Minimizing risk is the name of the game, so a market with large spikes and dips indicates more risk for your investment.

If a long-term rental is one of your exit strategies for the properties in that market, you want steady property appreciation over time. Some small decreases are normal—real estate markets, on the whole, are cyclical and will experience these declines. But is the trend line going up at a steady pace? If so, this is a plus for moving forward with investing in this area. is a useful resource for statistics on real estate markets. It’s a great place to start when looking to track property value trends.

Related: 8 Quick & Dirty Hacks to Evaluate Any Real Estate Market

Average Property Expenses

When evaluating, you need to understand the expenses associated with an average property in the market you’re considering. Add up principal, interest, insurance, and taxes, and compare that amount to the value of the home. 

Ensure you make note of the taxes because it’s a number that is out of your control—and it directly impacts the net cash flow you can produce from the property. You’ll always have taxes, even when the property is paid off in full. These aren’t going away.

A good rule of thumb is for the taxes to land between 1 to 1.5% of the value of the home.

Age, Style, and After Repair Value

This one will be tailored more toward your own specific investing strategy. Depending on what you are looking for, you want to make sure the market you’re evaluating has a big pool of those types of properties.

My company tries to buy houses in Kansas City that were built after 1940. So, when I evaluate a market, I am always looking around to understand if that market has a lot of properties built in this timeframe.

You need to be clear on what you’re looking for before you evaluate a market. This will help you be specific about what types of homes you’ll want to see the most of. This includes the style of home you’re wanting (whether it’s single family, multifamily, ranch, duplex, or something else) and the price point you need the home to be after you’ve completed your renovation (ARV).

Related: Difficult Market? Here’s How to Begin Investing Elsewhere


Understanding who is living in the market and what is driving them to the market (and keeping them there) is very important. One of the biggest drivers is employment. It’s also one of the biggest factors for people staying.

For these reasons, it’s good to know what the employment rate is in the market you are evaluating. You can find this information through the Bureau of Labor Statistics ( Compare this rate to the national average to get a sense for how your market is doing on average overall. 

Additionally, I recommend giving preference to markets that have multiple industries driving their employment. Who are the biggest employers in the city, and how many people do they employ?

Do your research. Wikipedia is actually a good place to start for this information, though I recommend verifying any info from there with other reputable sources.

Having only one large driver of employment in a city is a concern. Think about what could happen if something shifts in their main industry and it’s no longer a viable source of employment for locals. Find a market with a diverse set of industries and multiple well-known, attractive, large growing companies, and you’ll be in a much better situation. 

In Kansas City, where my company invests, we experience the benefit of this very indicator working in our favor. With Cerner, Garmin, Sprint, H&R Block, Hallmark, and more large employers in diverse industries, it’s no wonder we see residents continue to flock to our city.

It’s Go Time

Evaluating a market depends mostly on understanding your goals and needs from that market. I highly recommend writing your goals down, sharing them with those around you, and gaining an understanding of the specific market conditions you need to be successful.

Start with the indicators I’ve mentioned in this article, and you’ll be well on your way to understanding if a particular area is right for you.

What other factors would you recommend considering when choosing a market to invest?

Share in the comment section below.

Nathan Brooks is the co-founder and CEO of Bridge Turnkey Investments, a Kansas City-based company renovating and selling more than 100 turnkey properties per year. With over a decade of experience in real estate, Nathan is a seasoned investor with a large personal portfolio and a growing business portfolio. Just last year, through Bridge Turnkey Investments, he helped investors add over $12 million in value to their real estate portfolios. Nathan regularly produces educational content to fuel his passion for helping other people learn about and find success in real estate investing. He has been featured regularly on industry podcasts such as the BiggerPockets Podcast, Active Duty Passive Income Podcast, Freedom Real Estate Investing Podcast, Fearless Pursuit of Freedom Podcast, Titanium Vault, The Real Estate Investing Podcast, The Best Real Estate Investing Advice Ever Show, the Good Success Podcast, FlipNerd, Wholesaling Inc., The Real Estate Investing Profits Master Series, Flipping Junkie Podcast, Flip Empire podcast, Think Realty Radio, and more. He is a sought-after speaker and writer and can be found on stage regularly at events across the country.
    Alfred Johnson from Rocky Mount, NC
    Replied 8 months ago
    Good information. As new investors we are looking to spend time on relevant content that we can use to fast track our learning and experience momentum. It is imperative to hone our focus utilizing the right keys for successful investing. So we practice to get better every day. Thanks again!
    Dave Katz Real Estate Broker from Fort Collins, CO
    Replied 8 months ago
    Property taxes are too often overlooked. Do a simple search on the web to see how your state compares. Great post!!
    Chaim K. from Brooklyn, New York
    Replied 8 months ago
    Thanks Nathan for the detailed article. The only question is how to apply these instructions with the current situation, as the information we're looking at might be changed once this Pandemic is over. Any advice?
    Andrew Hogan Specialist from Indianapolis, IN
    Replied 8 months ago
    Nice Content Nathan. One of the many factors that BAM looks for in a given market is job diversity. Some important industries are Government, Education, Medical (GEM). Keep it up!