6 Ways of Thinking That Determine Investing Success

6 Ways of Thinking That Determine Investing Success

2 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Sterling attended the University of Indianapolis.

Instagram @sterlingwhiteofficial

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How do the most successful real estate investors think about things differently?

Different outcomes and levels of success come from different approaches. The one percent does things much differently than the 99 percent. Rarely is it about being born spoiled. But it is always about mindset. Here are six common mindset characteristics found amongst the most successful that are worth thinking about.

6 Ways of Thinking That Determine Investing Success

Think Bigger

This was my biggest personal mindset shift that paved the way for where I am now. You’ve heard it before, but it is the critical building block for everything else. Don’t just think about a little bigger than what you have right now. I am talking think on massive levels! How big can you think? 


Related: The Big Difference Between Those Who Tank & Those Who Survive in Down Markets

Stay Objective

Emotions are good. What fun would life be without them? However, successful real estate investors learn to think objectively versus irrationally based on emotion alone. This is never more critical than in real estate, where there can be plenty to be emotional about on a daily basis and heavy costs and consequences for acting emotionally. Practice discipline and objectivity until they become your nature. Do the math before you act or speak out.

Plan for the Long-Term

The successful are always asking, “What can I do today to set myself up in the future?” They also ask, “Which choices made today will best empower my biggest long-term goals?” They tend to avoid short term gains to ultimately build up for the long-term successes and gains.

Related: The Simple Everyday Habit That’s Changing My Business, Relationships & Life

Ask, “How?”

The successful don’t think in terms of “can” or “can’t,” but in terms of “how?” For example, it is not a matter of “I’d really like to buy my dream home or that new Tesla, but I can’t afford it right now.” Or “I understand that I must invest in real estate, but I can’t afford it right now.” No — they simply ask, “How can I?” Try it out.


Keep an Abundance Mindset

There is enough for everyone to have a share. Just because someone else makes it doesn’t mean you can’t make it, even if someone gets a deal you were in the run for. There’s plenty of inventory in this market for the buying appetite. There is still more inventory than all the major multi-billion dollar hedge funds can handle. Work from an abundance mindset, not a scarcity mindset, and you’ll find abundance. I does not require others to lose in order for you to win.

Be Generous

With such abundance in your life and future, how can you not be ultra-generous? Be generous in proportion with the abundance you expect in your life, with your grandest thinking, and beyond the level you would appreciate others being generous with you. Be generous with your time, knowledge, finances, and more.

Any other traits you’d add to this list?

Be sure to leave a comment below!