6 Reasons All Real Estate Investors Should Be Journaling

6 Reasons All Real Estate Investors Should Be Journaling

2 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Sterling attended the University of Indianapolis.

Instagram @sterlingwhiteofficial

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Daily journaling is a common practice among the investors who accomplish big things. How might it help you?

6 Reasons All Real Estate Investors Should Be Journaling

1. Journaling promotes focus.

There are many ways to journal. One of the things that I do daily is write out my goals when I wake up and before I go to bed. I’ve found this to be far more effective than just reading them and writing them once at the beginning of the year.

When you put this level of effort and attention into your goals each morning, it definitely helps you develop more passion for your goals and keeps you focused. Start each day with a keen focus on what you want to achieve, and you’ll make a lot more progress towards where you want to go. It especially helps with prioritizing your day, making decisions, and keeping your eye on the big picture.


2. Journaling creates daily wins.

Consider each day that you stick to your goal of journaling a success. If you accomplish nothing else, at least you’ve journaled. Starting your day with a win and accomplishment can build your confidence — and helps propel you to more wins throughout the day on a regular basis.

3. Journaling builds a track record of success.

Documenting your successes is important. It shows you what you can accomplish and what you are capable of. If you had been journaling since you started in real estate, you’d probably already be surprised at your progress. You get to see how your skill level and confidence have grown — and how your goals and wealth have progressed.

Related: How to Set Short, Mid & Long-Term Goals on Your Quest for Financial Freedom

Even tracking consecutive days of journaling success can give you a boost. This is even more important when things aren’t going right. We are too easily tricked into negative thinking. A success journal shows you what you are capable of doing and how extraordinary you are.

4. Journaling acts as an annual checkup.

A journal is a great tool for annual reviews. Look back over your journal each year. See the progress you have made toward your goals. Recognize where you can do better or perhaps where you should focus more energy and thought for the next year.


5. Journaling creates good habits.

They say successful people are simply the culmination of good daily habits. If that is true, and if many of the most successful people journal, then this is a success habit to model daily. It may also be used as a launchpad for more great habits or replacing other habits. Maybe you start journaling instead of waking up to check your Facebook in the morning. Then perhaps you make a habit of going for a run or walk after you finish your journaling. Just keep building on it.

Related: A Third of Americans Have No Savings: Here’s 7 Habits We NEED to Adopt

6. Journaling leaves clues for the next generation.

Too often we don’t get to pass on the knowledge we really want to. Time is short, and kids may not be ready to receive the information at a young age. Leaving a journal is a great and powerful way to pass on your thoughts, wishes, and good habits to the next generation.

Have you tried journaling yet? What has helped you get the most out of it?

Let me know with a comment!

Don't think you're the "type" to write down your thoughts each day? Turns out the benefits of journaling go FAR beyond keeping track of your day-to-day.