Investors at every level understand the importance of real estate marketing. From finding deals, to sourcing tenants, to raising money, investors are always seeking new connections and profitable relationships. In this section of the BiggerPockets Blog, seasoned marketers share their tips and tricks for getting great deals in front of the right people cost effectively. These articles and guides can save you time and money in promoting yourself and your real estate business. If you have more specific questions or want critique from seasoned marketers, you might also join the discussion in our Real Estate Investor Marketing Forum. Post your question and watch as investors from around the country provide you with excellent strategic advice.
Hopefully those of you who made a real estate resolution to start your direct mail campaign have. Unfortunately (or maybe fortunately), this post is not about your New Year’s resolution,…
Oftentimes I am asked which marketing tool I prefer to generate leads: yellow letters or postcards. Before I break down both of these tools, I just wanted to clear the air:…
I’ve gotten really into Timothy Ferris’ podcast as of late (in addition to, not instead of, the BiggerPockets Podcast, of course). And I found myself thoroughly enamored by his discussion…
When new investors start their first direct mail campaign, they often set sail with unrealistic expectations. After all, it can be a hard pill to swallow telling someone to spend…
How your list performs will determine your success (or lack thereof) to a large degree in real estate. Casting a broad, laser-focused net for lead generation may sound like an oxymoron,…
Sometimes you have flexibility in terms of how long a property can stay on the market before needing to sell. Other times you absolutely must have a home sell in…
Whether you’re a house flipper or a landlord looking to fill a vacancy, how you present your property to potential buyers and renters plays a huge role in how well…
You’ve done everything you can to get your property ready for sale or rental. You’ve renovated, rehabbed, upgraded and created what you think is the perfect home for prospective buyers…
How much do I spend in my marketing budget? Today let’s talk about what the “magic number” is for you to spend to get deals every month (or maybe your first deal). The…
To the BP community, this maybe one the of the most sought-out blog posts that I’ve written to date on this website. Now, it’s not necessarily the most informational or educational…
2015 is here in full swing, and all of the real estate people across the world are hoping that this is the year that makes that so-called transition. Last year…
Two weeks ago, I wrote about the first stages of growing your real estate business online by building an online presence without paying for ads. What we learned was how…
Today starts the ball rolling on really getting our real estate business found online. Over the past two months, we have been talking exclusively about building our foundation when it…
