Real Estate Marketing

How to Build a Powerful Online Presence WITHOUT Paying for Ads

Expertise: Real Estate Marketing
36 Articles Written

Today starts the ball rolling on really getting our real estate business found online. Over the past two months, we have been talking exclusively about building our foundation when it comes to creating an awesome real estate website. It took about ten blog posts to get to where we are today, but believe me, it was all worth it.

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If for some reason you missed those blog posts, then I would like to introduce them to you again below. If you have some time on your hands today or later this week, please take a good look at those before implementing any of my local real estate marketing strategies.

Company Search

When I talk to all small business owners, I nearly always ask them about their online presence. Many of them will pause for a moment and say something like, “I have a Facebook Business Page — is that what you’re talking about?” The quick answer is yes and no. I’m not talking about having an online presence in the form of just being on one website; I’m talking about being everywhere.

What I’m looking for is whether I can find a real estate business on all of the top social media sites, citation sites, as well as on all of the most-used profile sites. This is called “being everywhere” online — having enough of a presence that your potential leads can find you.

Related: My Single Biggest Real Estate Marketing Discovery of 2014

For Example: If someone is on Twitter and they’re searching for real estate companies in Dallas, TX, then I better have a profile on that site. Plus, if someone is looking for a Realtor in New Orleans and they’re searching on Manta, then you better believe that I’m on there. As you can see, the only way around it is that if you want to dominate your local real estate market, you must “be everywhere” online.

I’m talking about any social media site out there at all; you want to be able to show up whenever someone searches anything that applies to you. I don’t care that there are 500 sites out there where you can set up a profile. You will have to make it your mission to be on there. This is called building your online presence, which is the #1 thing that we will be talking about for the next couple of weeks.

My goal is to educate you on the importance of having an online presence over anything else online. I’d rather have this than to be paying for advertising in the search engines. What you have to understand is that thousands of people every single month are searching for some form of real estate online. Will you make the effort to get in front of those thousands of people, or just leave those leads on the table?

My goal is to help you dominate your local real estate market the smart way. This is the reason that I’m on BiggerPockets — to help educate those who are serious about their business and want to see growth. The way we will do that from day one right out of the gate is to start the process of bundling our online presence.

Before I can even get into SEO, email marketing, networking, building leads, generating traffic, using social media and all of those things, we must first start by bundling our online presence. No matter what a client tells me about how many leads they need, I always say, let’s start with the online presence and work our way to the top.

Figure Out Your Existing Online Presence

What I would like for you to do is to Google your company name and skim through the listings and document the websites that have your company on. Now, some of these may be sites that you created yourself, such as your Facebook, LinkedIn or YouTube profiles. You may even see sites that have your information that you know for a fact you didn’t sign up for, but they’re there and ranking for your company name.

I say go through each listing until you reach the 100th result, and document the ones that have your accurate company name on them. I say to put these inside a spreadsheet, so that you can keep track of all of those links. Now, there are some tools that will do this for you automatically, but I’m just sharing the free way today so that you can participate even if your budget is limited. Like I said, it’s my job to keep money in your pocket, so this is why I choose to do it like this.

The screenshot below shows a Google search for my company name, which to my surprise, turned up a number of things. For one, my website came up, which is the norm for SEO reasons. To give you just a brief tip on SEO, the reason my sites comes up before all of the other listings is because my site is already referenced on all of the sites that show up below on any given search. This means that the link to my site is passed through all of those other sites to give my website a leg up on everything else.

This may be a little confusing, so later on down the road, I will break it all down in details for you to easily understand it. For now, all you need focus on is the below screenshot, where you will see that everything is listed in the following order:

  • My Website
  • BiggerPockets
  • YouTube Video #1
  • YouTube Video #2
  • Facebook
  • Manta
  • And so forth

Most all of these I set up myself, and I produced all of the content for my personal pages, as well as the videos. My goal was to take up all of the listings on this page when someone Googles my business. This helps me get the first words in about who I am, as opposed to potential leads visiting a site that doesn’t know my business model like I do.

Creating Online Profiles that Rank

Although many search results point to my profiles, I still have work to do. Before the year is out, my goal is to have my company profile on around 1,000 websites that will be ranked online for my company name. Not only that, I’ll also input keywords that are centered around my city to be able to rank locally.

Related: The Real Estate Marketing Mistake That Could Cost You Millions

This mode of creating an online presence is extremely powerful when it comes to the real estate industry. Now you’re able to create tons of profiles that will not only rank for your company name, but also for keywords like:

  • Dallas Real Estate
  • Atlanta Homes For Sale
  • Cleveland Realtors

The list can go on and on when you start thinking about building your online presence. You have to do the searches online, and if your business name is not taking up every spot on the page, then let’s start thinking about building that online presence for your real estate company. This will be an easy and simple process, but it all starts by doing the research and getting the ball rolling.

Next week, I will go into more depth on the step-by-step process of building your online presence so that it ranks optimally, including what needs to be included in every profile that you create. In the meantime, I would love for you to do the search, come back here and post the number of profiles that you found your business on. Plus, I would like to know what your thoughts are on this marketing strategy as a form of building your online presence.

How many sites have you found your business on? Will you be expanding your online presence using this method?

Let’s talk! Leave a comment below.

Antonio Coleman is a real estate marketing consultant and CEO of the
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    Mario T. Banker from Glen Allen, Virginia
    Replied over 5 years ago
    Antonio! I’ve been following your blogs and you are amazing man. I been slowly building my online presence because every time I reread your blogs it gets me motivated. I have a request for your next blog. It actually is referring to “10 tools for ultimate lead” post, how do you utilize Craigslist and email marketing tool? I’ve read about them but can you elaborate? thanks again for the awesome tips! -Mario
    Antonio Coleman Specialist from Sibley, LA
    Replied over 5 years ago
    Mario – I will think about putting something together for the BP team.
    Replied over 5 years ago
    WOW! another great article. I have been reading all your articles and picked great ideas, which i will implement on my business. thank you for the great information.
    Antonio Coleman Specialist from Sibley, LA
    Replied over 5 years ago
    Please do ilhan…you will be extremely happy
    Teresa Stephenson from Grandview, Missouri
    Replied over 5 years ago
    I did the search and I come up under my company name “happy homes” one time and the saying I use “We buy sad houses” once and once under “Webuysadhousesandmakethemhappyhomes” I think I need to work on my online presents. i will be following you to find out how to fix on this. Thanks for the information!
    Antonio Coleman Specialist from Sibley, LA
    Replied over 5 years ago
    Teresa Yes it’s a must to have an online presence so you don’t lose out on so many potential clients. Just know people are searching online so be there when they call.
    Coleman Nelson Rental Property Investor from Cincinnati, OH
    Replied over 5 years ago
    Great article! It’s also to important when searching Google for your business name to use someone else’s computer. If you go to your site a lot on your own computer, Google knows that and will rank your site higher for you than it would for everyone else. So to see what everyone else sees, you may want to stop by the library or ask a friend to borrow their computer.
    Antonio Coleman Specialist from Sibley, LA
    Replied over 5 years ago
    Yo Coleman Man how did you steal my last name? Please give it back..LOL What you say is True and False…the reason I say this is because when you search from your computer, and you’re login into your Google account the searches are cater to you. This means your rankings will be higher because it’s obviously you doing the searches. To overcome this with real rankings all you have to do is log out your account. Once this happen you will get real search results. So basically just log out and search. Thanks Coleman
    Replied over 5 years ago
    It is important not to test your presence on your own or associates pcs because Google will naturally put your own site at the top.
    Antonio Coleman Specialist from Sibley, LA
    Replied over 5 years ago
    Hi Su Read my last comment above this one I pretty much explain why that happens. Thanks Su
    Replied over 5 years ago
    It is important to also keep in mind when building an online presence “without paying for ads” that for the vast majority of people it means adhering to an easy-to-follow, all-in-one, proven, ethical ebusiness-building system (not a get rich quick scheme), that teaches, among other things, how to do SEO, to get (1) a significant amount of traffic and get (2) targeted traffic (example of such a system: IncredibleFreedom dot com). Otherwise you’ll end up having (and building) only a webSITE but not a webBUSINESS.
    Antonio Coleman Specialist from Sibley, LA
    Replied over 5 years ago
    Great comment Lee
    Margaret J. Wholesaler from Tempe, AZ
    Replied over 5 years ago
    OK, I’m a little late posting a reply but Sheeesh I’ve been busy! I was very surprised to see that I had 31 listings. I did this from my own computer while I had my Google Business Apps email open, not having read all the responses yet at that time, so not sure if that affected the search. I logged out and searched again and it appeared the same. I was most interested in the fact that an old free website that I haven’t used in a while came up on the first page. I totally forgot I even had that website! It was free and had a banner with an ad across the top and I now have my own website. I’ve been slowly building my online presence and spend a lot of time a couple of years ago trying to get my business listed on a number of sites. Apparently some of it has paid off.
    Antonio Coleman Specialist from Sibley, LA
    Replied over 5 years ago
    Margaret The reason the search engine brought up that old site because it’s being online maybe longer then the other profiles you have. The more you build the bigger your presence gets online and this makes it easy for you to control your reputation also. This is something I will be diving into later down the road. keep up the good work
    Sean T. Rental Property Investor from MA
    Replied over 5 years ago
    Thank you!
    Andy Mirza Lender from Ladera Ranch, CA
    Replied over 5 years ago
    Hi Antonio, I hope you’re still monitoring this. My company name is different from my lead generating website URL. (My company name is Anchor Stone Properties LLC and my lead generating website is : and also has my blog). Should I focus on my company name for an online presence and list the lead generating website as the URL? Or should I work on them both separately?
    Antonio Coleman Specialist from Sibley, LA
    Replied over 5 years ago
    Andreas, build the online presence around the brand which is your company name. Use the keywords in your content to be found by the local searches. Don’t have time to right everything here so just focus on the company name.