Real Estate Marketing

The Top 55 Business Listing Sites for Maximum Online Referrals

Expertise: Real Estate Marketing
36 Articles Written

Two weeks ago, I wrote about the first stages of growing your real estate business online by building an online presence without paying for ads.

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What we learned was how to recognize if you have an online presence or not. All you need to do is Google “Your Company Name” and go through the listings to see which sites are related to you.

What you should find are what I call profile/citation websites that list your company information. For those of you who are not familiar with the difference in a profile site versus a citation site, I would like to explain that in full.

The Difference Between Profile Sites & Citation Sites

Profile Sites

These are the sites such as Facebook Pages, Twitter, LinkedIn, YouTube, as well as the many other social media sites that allow you to set up a profile. There are literally thousands of these types of websites online to put your business on. You will just have to search them out.

Citation Sites

Now, this category encompasses sites such as Yelp, Manta, Yellow Pages, and Google Places to name a few. These sites are directly centered around businesses. Their overall goal is to put your business name online, coupled with tons of information about your business, so that people can learn more about you.

Online Presence vs. Advertising

If I were to go out and talk to a business owner in real estate and ask them how they would like to grow their real estate business — by using free or paid services — which one do you think they would choose?

Related: Online Marketing is a MUST for All Real Estate Investors: Here’s Why

Ninety-nine percent of those people would love to gain more leads the free way, but they focus more on the paid version. Why is that? Well, the truth is that most people in real estate are taught one way of marketing, and that way is to advertise your business to get in front of the potential leads. I have even talked about the key elements of getting highly targeted leads all for free.

We usually focus on the following (paid) advertising solutions:

  • Yellow Pages Ads
  • Local Newspaper Ads
  • Local Real Estate Magazine Ads
  • Billboards

All of these elements are the norm in real estate, whether you’re an investor, realtor, broker, wholesaler or anyone who is looking to buy or sell real estate. These are likely the most used forms of paid advertising to get exposure for your real estate business.

With all that being said, if you use these types of advertising, you’re pretty much throwing your money against the wall to see what’s going to stick. There is essentially no knowing how many people will be targeted proportionate to what you will be paying.

Another thing about advertising is that it’s something you must do until the end of time. You can’t stop because if you do, then you risk losing those potential leads. So you must continue to spend tons of dollars per month just to keep the engine turning.

Before moving on, let’s break down the monthly expenses of the forms of advertising listed above:

  • Yellow Pages Ads (Online or Offline) – $250 per month
  • Local Newspaper Ads – $200 per month
  • Local Real Estate Magazine Ads – $250 per month
  • Billboards – $350 per month

TOTAL: A whopping $1,050 per month on advertising

Now, these are not 100% accurate numbers due to different rates across the world and country. But this is a general average of them all, proving that pricing can get a little steep.

Sad to say, even with those outlets of advertising, you still may not get the great response you hoped for. So at the end of the day, I would suggest that you explore other methods can you implement that are more targeted and a lot cheaper — about $1,050 cheaper, to be exact.

Building an Online Presence is Smart

When I talked about the homeless guy who found over 8k buyers and sellers online, it was to let you know that the power of marketing your real estate business was through research. By knowing the numbers now, you can go out and start building your online presence around your company name and keywords.

Here’s the formula…

First thing you need to do is to sit down and write out a little information on your business. I’m going to enter some demo information below that will need to be used to set up every profile/citation page.

Related: How to Blow Your Local Competition Away Using Internet Marketing

Remember: All of this content must be the same throughout all of the profile/citation pages you set up. If not, then the search engines will start to get confused regarding what’s related to your business versus another one.

If you can stay consistent by adding the same information to every profile/citation page, you will start the process of building your online presence and having dozens, if not hundreds, of places online that will be listing your business. The more places that people can find what you offer, the more likely you are to gain more potential leads without breaking the bank.

The overall goal is to have our business names posted to hundreds of websites and to go after the targeted keywords that we found some time ago that thousands of people in our local real estate markets are searching for online.


Company Info:

Mike RE Investment Group

1234 House St

Shreveport La, 71003


Mike RE Investment Group is a well known real estate company located in the heart of Shreveport, Louisiana. They focus 100% on the Shreveport real estate market, which is one of the top places to live and raise a family.


Have at least a logo to upload and maybe 5-10 pictures to add to your profile/citation pages. These pictures make the profile pages stand out, and the search engines love complete pages.


Shreveport Real Estate, Homes for sale in Shreveport, Houses for rent in Shreveport

The Game Plan

When it comes to setting up all of these profiles, it’s going to take sometime to do so. Don’t be in a rush in doing all of them in a couple of days. Like I tell people in any industry, this is not a 100-meter dash, it’s a marathon.

That being said, I want you be consistent in creating as many of these as possible throughout the next 30 days. Our goal for all of the BiggerPockets community is to setup at least 300 profiles within the next 30 days. Seems like a lot, but it’s really not, knowing that you only have to do about 10 per day.

Make sure that you use all of the information that you come up with centered around your business. If they ask for tags or keywords, make sure that you use them because this helps people find you on their sites and throughout the search engines. This is what we’re targeting at the end of the day.

As far as those keywords that I listed above for my demo account, I know that they get a combined monthly search of around 5k altogether. So my goal is to create as many online profiles as possible in order to get my business in front of those people all for FREE.

Now, you can do this or have one of your employees work on this for about an hour each morning. Once they are set up, you don’t ever have to touch them again. All you have to do is to get them to rank themselves — and watch the leads come in down the road.

To get you jump started on this, I’ve listed the top 50 profile/citation websites to start off creating your online presence. Some you may already know, but there may be others that you might not have ever heard of.

This only lists 55 of them, so if you want more, all you have to do is Google “list of profile creation sites.” On that search page alone, you will find tons of more that you can put your business on, all for FREE.

My list of 55 FREE pages to list your business:

  1. Google Places (aka Google+ Local)
  2. Facebook
  3. LinkedIn
  5. Yelp
  8. Manta
  9. SuperPages
  10. CitySearch
  11. Patch
  12. City-Data
  13. MerchantCircle
  15. Yahoo Local
  16. Mapquest
  17. Topix
  18. DexKnows
  21. HomeAdvisor
  22. Angie’s List
  23. AreaConnect
  24. Foursquare
  25. AmericanTowns
  26. The Business Journals
  27. LocalGuides
  29. AOL Yellow Pages
  30. Insider Pages
  31. MagicYellow
  32. Hotfrog US
  33. Mojopages
  34. Switchboard
  35. Demandforce
  36. Bing Places for Business
  37. DiscoverOurTown
  38. Metromix
  39. Yellowbot
  40. Kudzu
  41. ShowMeLocal
  42. Chamber of Commerce
  43. LocalPages
  44. HopStop
  45. YellowMoxie
  47. Best of the Web Local
  48. Yellowise
  49. GetFave
  50. Tupalo
  51. ZipLocal
  52. EZLocal
  53. CitySquares
  55. Local Database

Building your online presence is just the tip of the iceberg of growing your real estate business online. But it’s the #1 thing that I would do if I’m looking to dominate any market locally in any given city.

Next week, I would like to get more into how to promote these profiles on a massive level, as well as how to use reviews to stand out from the crowd to help get that phone ringing more often.

Will you use my list to spread your business throughout the internet? What steps have you taken thus far in your online marketing?

Let’s talk everything marketing in the comments section below!

Antonio Coleman is a real estate marketing consultant and CEO of the
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    Account Closed from Naperville, Illinois
    Replied almost 6 years ago
    Excellent read!!! Thanks so much for sharing.
    Antonio Coleman Specialist from Sibley, LA
    Replied almost 6 years ago
    Lee Thanks for reading and please share
    Lynn Lewis from Phoenix, AZ
    Replied almost 6 years ago
    Thanks for the reminder, I’ve been procrastinating on this. I read and subscribe to your site as well.
    Antonio Coleman Specialist from Sibley, LA
    Replied almost 6 years ago
    Lynn Don’t hold back on this it’s very important in the growth of your business online. Can’t be found if the work is not done.
    Lurline Henriques from Charlotte, North Carolina
    Replied almost 6 years ago
    This is awesome Antonio. Thanks for sharing and all the best to you and your business.
    Antonio Coleman Specialist from Sibley, LA
    Replied almost 6 years ago
    Lurline Thanks for the nice words, and wish the same for your business also.
    Alvin Neal Realtor from Detroit, MI
    Replied almost 6 years ago
    Great information. I will begin to implement this immediately.
    Antonio Coleman Specialist from Sibley, LA
    Replied almost 6 years ago
    Al Yo man let me know how things turn out after a few weeks or so? I know it will help get your business out there on dozens of platforms.
    Carrie Cathey from California
    Replied almost 6 years ago
    WOW! I can’t thank you enough for this post!
    Antonio Coleman Specialist from Sibley, LA
    Replied almost 6 years ago
    Carrie Don’t thank me….just take advantage of it Wish you well
    Account Closed Accountant from Collegeville, Pennsylvania
    Replied almost 6 years ago
    Great article Antonio! And 10 sites per day is a reasonable goal. Keep up the good work!
    Antonio Coleman Specialist from Sibley, LA
    Replied almost 6 years ago
    George The 10 sites a day is what I came up with some time ago when a number of my clients said it was too time consuming. So I adopted the 10 sites a day theory which have worked out perfectly. It’s all about staying consistent when your compeitiors are still looking for more ways to market their business.
    Billy Cones from Harker Heights, Texas
    Replied almost 6 years ago
    I’m GLAD I became aware of Bigger Pockets with its great forum post, such as yours. Thanks for sharing the GOOD stuff.
    Antonio Coleman Specialist from Sibley, LA
    Replied almost 6 years ago
    Yo Billy Just stick around because it gets even better as I post new material here.
    Mark Kvam Investor from West Point, Nebraska
    Replied almost 6 years ago
    Antonio, Great stuff. I had no idea. Got to get it together. Thanks for the 300 profile BP challenge.
    Antonio Coleman Specialist from Sibley, LA
    Replied almost 6 years ago
    Yo Mark… You Welcome, You Welcome and You Welcome
    Replied over 3 years ago
    Great list list… I will use these local sites for my business. is also a free USA based business listing site.
    Antonio Coleman Specialist from Sibley, LA
    Replied over 3 years ago
    Mike thanks for the comment…..and I will check out that new listing site.
    Leah Bonner Specialist from Roanoke, TX
    Replied over 3 years ago
    nice! glad this showed up, got me back to working on some seo 🙂
    Antonio Coleman Specialist from Sibley, LA
    Replied over 3 years ago
    Leah…SEO is the path to go when you want to dominate the local search engine. Getting your message out in front of potential leads first is an awesome powerful tool.